On February 3, my guest will be Dr. John Tantillo. John is the Branding Editor for Fridge Magazine, the business magazine all about practical guides and strategies for small business owners and entrepreneurs, author of the popular book, “People Buy Brands Not Companies,” and Udemy on-line course: “Go Brand Yourself with Dr. John Tantillo: The secrets of branding for personal and professional success!”
He is the former radio talk show host of BrandTalk, contributor to the Fox News Opinion Page, a go-to expert for BBC on a range of marketing issues and frequently appears in the national media, which includes Cavuto, Fox & Friends, MSNBC’s Weekends with Alex Witt, ABC News Live and Fox News Live. He is widely known as “The Marketing Doctor for his outspoken adherence to the marketing concept, which has been defined as the essential role of marketing as a vehicle to identifying and satisfying consumer needs. He has been particularly outspoken about what he perceives as the money wasted on Super Bowl advertising.
Dr. Tantillo has been called the “Howard Cosell” of marketing for his distinctive voice, mannerisms and clothing. He is credited with coining the term The O'Reilly Factor, which later became the title of Bill O'Reilly’s television show.
He is currently working on his second book: “Go Brand Yourself: How the secrets of real marketing will change your life, business and work no matter what the economy is doing."