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How to Use PR and Strategic Communications to Build Your Business

  • Broadcast in Business
Manhattan Chamber of Commerce

Manhattan Chamber of Commerce


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On July 22 my guest will be Lauren Banyar Reich.  For over a dozen years, Lauren has been helping luxury and lifestyle consumer brands, sophisticated non-profits and business thought leaders tell their stories to key audiences and influencers.  In 2015 Lauren founded LBR PR, a boutique agency that combines high-touch service and impactful results with a transparency and authenticity that is unique to the PR world.

With this distinctive approach to public relations and strategic communications, Lauren has helped her clients heighten brand awareness, increase donations, drive website traffic, grow market share, sell products and services and develop thought leadership platforms.  Her expertise spans positioning, traditional publicity, social media planning and execution, content strategy and development, influencer outreach, celebrity endorsements, partnerships, product launches, managing event logistics and booking speaking opportunities.

Lauren has worked with a variety of brands and businesses including ‘21’ Club, The American Society of Plastic Surgeons (ASPS and National BRA Day), CARGO Cosmetics, The Committee of 200 (C200), Del Mar Development, gDine, Holland & Holland, Kiehl’s Since 1851, Literacy Partners, Luxury Portfolio International, Ovation Corporate Travel, Pen and Brush, Pinkberry, Prudential, Skinner, Inc., Swann Auction Galleries, The Weizmann Institute of Science and YouGov/Time Inc. (Survey of Affluence & Wealth in America).

Previously, Lauren was a Director at Peppercomm, an award-winning integrated marketing firm, serving as the lead luxury specialist within the agency’s consumer group, JGA Peppercomm.  Lauren also spent four years at Jane Wesman Public Relations, a respected book publicity agency.  She is a graduate of the University of Maryland’s School of Journalism.