On January 14, at Noon, my guest will be Florence Sommer. Florence is the premier New York City real estate and lifestyle expert specializing in the city’s most desirable neighborhoods, with a focus on properties in Manhattan’s elegant and historic Upper East Side. Florence has lived in the Upper East Side for more than 25 years and is the top broker in the building in which she lives – having sold more than 120 units there. While her specialty lies in the Upper East Side, Florence loves all that the city has to offer and will work to find buyers their perfect property throughout its many diverse neighborhoods, including Tribeca, Midtown and the Upper West Side. Clients benefit from her hallmark 18 point sales strategy, which includes the use of innovative and personalized marketing techniques like custom video walk-throughs of the property and real-time social media integration.
Florence’s real estate philosophy is simple: listen, educate, communicate and deliver. She works closely with her clients to learn about their unique needs; she educates them throughout the process so there are no surprises and no missteps; she is dedicated to a quick response time; and she delivers on promises and exceptional service. In order to get to that final point – delivery – Florence has to be her client’s strongest advocate. As a certified negotiation expert, Florence is not hesitant to use her expertise or business acumen to ensure success. Described as professional, caring, smart, honest and thorough, she receives rave reviews and referrals from her clients who know that as their real estate broker, Florence is their ally.