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On December 10 my guests will be Lani Doktori, Senior Vice President of Sales and Marketing for Colorfast, a full service printer doing traditional offset, digital, and large format printing, and Nancy A. Shenker, the exclusive digital consultant to Colorfast, handling social media, e-mail marketing, and web enhancements for the company and its clients.
Lani counts among her clients large, mid-size and small for-profit corporations, as well as non-profits. Her clients currently include companies in the health and fitness industry, doctors and lawyers, public relations and advertising companies, artists, restaurants, media companies and manufacturing firms, to name a few. She sits on the Board of Directors of the Manhattan Chamber of Commerce heading up their Women’s Committee.
Nancy, the founder and CEO of theONswitch, has developed and honed her superpowers as a marketing leader through decades of experience and innovation. As one of the field’s most experienced, pragmatic, and thorough strategists, she considers herself a “dual citizen” of both the traditional marketing world and the ever-evolving digital planet. Although she was trained as a classic brand marketer, she is fluent in all manner of social media marketing.
Nancy has held senior marketing positions at major brand companies. She has helped businesses, both small and large, launch, re-brand, and flourish. Her experience and expertise spans a wide range of industries, including retail, food, fashion, kids and education, health and wellness, packaged goods, real estate and shelter, marketing services, technology, service businesses, and the event industry.