Breaking Through the Clutter of Mass Advertising

On November 12, my guest will be Don Winter.  In 1988, Don founded Resident Publications, which grew to become Manhattan's largest weekly community newspaper, and was the featured cover story in Inc. Magazine as one of the “500 Fastest Growing Companies.”  As Co-President and Co-Publisher of Resident Publications, Don and his partner were responsible for the day-to-day operations of each of the newspaper's four local editions. His activities included managing a staff of fifty employees, overseeing editorial content, directing sales efforts, as well as authoring his own political opinion column each week.

In 2001, he formed Encompass Media Group, one of the leading companies for non-traditional out of home advertising. His is actively involved in the day to day operations, and serves as President, with primary responsibilities in new partnership development.

Encompass Media Group has also been recognized by Inc Magazine as one of the country’s fastest growing companies. Since its inception Encompass Media Group has expanding rapidly into multiple platforms which include; events, digital, and social media. Encompass Media Group currently executes over 400 programs a year. Among the clients that have worked with Encompass this past year include American Express, Coke, GE, Metro PCS, NBC, Oracle, Swatch, Wells Fargo, and many other Fortune 500 companies.  

Don has served as Chairman of The Manhattan Chamber of Commerce, and is currently serving on their executive board. The recipient of numerous awards and honors in recognition of his continued dedication and service to the business community, he received the U.S. Chamber of Commerce – Blue Ribbon Small Business Award for excellence in financial performance, business history, staff training and motivation, community involvement, customer service, and business planning.