Breaking the Cookie-Cutter Marketing Concept

Heather Markel, BullBuster and founder of BullBuster Café®, offers small business owners food for thought to boost their potential via creative and individualized marketing strategies.

Both a certified life coach and an associate certified coach (ACC), she has gained valuable experience from her 21 years working in sales, marketing, and customer service.  She speaks 6 languages and has lived, worked, and studied in 4 countries, which helped her develop a deep connection with Expatriates that continues to this day.  Before starting The BullBuster Café, she ran Culture Transition Coaching to help Expats transition to new cultures.  She then founded, and still leads, The Expat Coach Association and The Expat Coach Directory, both of which help to market and increase the exposure of Expat Coaches around the globe. In addition to a degree from George Washington University, focusing on International Relations, Heather studied at the London School of Economics, La Sorbonne, and Centro di Cultura Italiana in Italy.  Her first business was Heather’s Handbags®, created roughly 10 years ago. She has served on the Board of Directors of The International Coach Federation since 2009, and recently became President of the Manhattan Chamber of Commerce’s Business Referral Group (BRG1).  She periodically volunteers with the ASPCA, and with Big Apple Greeter, giving foreign tourists a New Yorker’s perspective of The Big Apple. 

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