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My guest will be Andre Archimbaud, Internet Marketing Consultant at ReachLocal. A 24-year media professional., for ten years he was in hard news as a producer for Monitor Radio (the broadcast edition of The Christian Science Monitor) and CBS News. He then transitioned into media sales and has worked for CBS Radio, Yahoo!, JL Media and, for the last three years, ReachLocal. In his free time, he does creative writing and hosts New York Standard, a weekly music podcast dedicated to The American Songbook.