My guest will be Mark Macias of Macias PR, LLC. Mark's career has taken him places few publicists will ever see. As an Executive Producer with WNBC and Senior Producer with WCBS in New York, he has worked inside the newsrooms and legal departments of NBC, CBS and King World Productions. He has discussed with corporate legal counsel why news stories should be killed, aired or altered, giving him a unique insider perspective for crisis communications. As an Executive Producer, he vetted and approved story ideas from publicists, producers and reporters, giving him a first-person perspective into how stories get on TV. As a Senior Producer, Markhoned his ability to identify the narrative behind a story, which is essential when it comes to finding the element to pitch to the media.
Mark now runs a public relations agency in New York City. He has worked with a diverse group of clients, including international nonprofits, politicians, retailers, medical centers and technology start-ups. He has gotten these clients publicity with the most influential news organizations, including the New York Times, CBS, Good Morning America, the New York Post, CNN, Fox News and others.
Mark is the author of Beat the Press: Your Guide to Managing the Media, which teaches business owners and entrepreneurs how to get publicity in the media.