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Building Credibility: The Power of Statistics

  • Broadcast in Women
Marnie Swedberg

Marnie Swedberg


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During this hour with Marnie and guest, Brenda Yoder, you’ll discover:

  • Why statistics provide credibility to your area of expertise.
  • How statistics can spur change, engagement, and action.
  • How to use statistics without sounding like a weird statistic nerd
  • The differences between statistics, data, and research
  • The key to making them relevant. 
  • 5 essential factors of credibility in a world of false news.
  • Why it’s essential to consider the source of the statistics.
  • The specific questions to ask when looking at statistics.
  • Factors that add credibility for your audience.
  • Things to consider when making real life connections from statistics.

Brenda L. Yoder is a speaker, author, licensed mental health counselor, and educator who tackles hard topics facing today’s Christian. She’s a wife and mom of 4 living in Indiana. Learn more at