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Brand Centric: Beyond Basic Branding

  • Broadcast in Women
Marnie Swedberg

Marnie Swedberg


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During this hour with Marnie and guest, Karen Leland, you’ll discover:

  • The 5 Functions of Brand Alignment
  • How to Walk the Branding Talk
  • How to Line Up All Your P’s & Q’s: 3 Ways Customers Judge Your Company Brand
  • Why Brand Is Everyone’s Business: All Employees as Brand Ambassadors
  • How to Let Brand Energy Drive Brand Design
  • How to Utilize the Power of Teams to Drive Continuous Brand Improvement
  • How to Create Narrative-Driven Standards

Over the past 25 years, Karen Leland has successfully worked as a management and marketing consultant, has written 8 books, spoken and been interviewed around the world and is the founder of Sterling Marketing Group. www.SterlingMarketingGroup.com.


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