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Secrets of a Great Book Launch

  • Broadcast in Women
Marnie Swedberg

Marnie Swedberg


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During this hour with Marnie and guest, Erica Wiggenhorn, you’ll discover:

  • The most important aspect of a successful launch 
  • Why the story behind your book is pure gold 
  • How to differentiate between selling a book vs. addressing a need
  • Secrets to help you motivate your team
  • How to create a culture of community within your launch team
  • Considerations in balancing the intensity of a launch while still living your life
  • Simple techniques to build engagement and keep them engaged
  • How to prepare and build suspense
  • Practical tips to prepare for your next launch
  • Strategies to help you exit your launch gracefully and maintain future connection

Erica Wiggenhorn is a Bible study author and speaker. Her passion is to see the truth of Scripture transform lives allowing every woman to live with purpose, promise, and power. Learn more at