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Publicity Planning Tips for DIYers

  • Broadcast in Women
Marnie Swedberg

Marnie Swedberg

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During this hour with Marnie and special guest, Cheryl Wicker, you'll discover:

  • The #1 reason brands remain invisible… even after spending thousands of dollars on publicity (and how to keep this from happening to you)
  • The top PR myths you have believed that are costing you the exposure you so desperately need
  • How to position yourself as the expert the media is looking for
  • How to avoid the most common mistakes that other do-it-yourselfers (and even professional publicists) fall into when pitching
  • The #1 complaint of journalists regarding most email pitches
  • 5 steps to get free media exposure without hiring an agency
  • The secret formula for capturing the attention of busy journalists with your story
  • Where to find totally free resources for discovering media opportunities available to you.

Cheryl Wicker is a Christian publicist, journalist and PR coach uniquely qualified to teach Christian creatives, small businesses and ministry leaders effective DIY PR techniques from a journalists’ perspective. Visit Cheryl at www.CherylWicker.com

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