http://www.blogtalkradio.com/marketing-futureThe future of marketing is about seizing the moment -- being an agile organization to make the most of evolving opportunities to impact customers & profit.enBlogTalkRadio.com. All Rights Reserved.Sat, 15 Jun 2019 04:45:00 GMTMon, 26 Sep 2016 17:30:00 GMTMarketingBlogTalkRadio Feed v2.0https://dasg7xwmldix6.cloudfront.net/hostpics/626804b1-1ae1-438b-abb8-a48448bce1e0_blogtalkradio_enterprise-marketing-future.jpghttp://www.blogtalkradio.com/marketing-futureThe future of marketing is about seizing the moment -- being an agile organization to make the most of evolving opportunities to impact customers & profit.feeds@blogtalkradio.comBlogTalkRadio.commarketing,marketing operations,customer experience,marketing strategy,marketing technology,revenue growth,systems thinking in marketing,360 degree customer view,agile marketing,business intelligenceEnterprise Marketing XX The FuturenoThe future of marketing is about seizing the moment -- being an agile organization to make the most of evolving opportunities to impact customers & profit.episodichttp://www.blogtalkradio.com/marketing-future/2016/09/26/is-your-cmo-thinking-like-a-ceoMarketinghttp://www.blogtalkradio.com/marketing-future/2016/09/26/is-your-cmo-thinking-like-a-ceo/#commentshttp://www.blogtalkradio.com/marketing-future/2016/09/26/is-your-cmo-thinking-like-a-ceoMon, 26 Sep 2016 17:30:00 GMTIs your CMO thinking like a CEO?Does your CMO have a valued seat in the C-Suite? How effective is your CMO in aligning his or her inputs to organization’s strategic plan? Have your eye on the CMO spot? Take a broad view and start: thinking like the chief executive, worry like the chief financial officer, understand digital like the chief information officer, and have the presence of the sales leader. Resources:  “Think like a CEO to become a CMO” https://www.marketingweek.com/2012/03/20/think-like-a-ceo-to-become-a-cmo/ From CMO to CEO https://www.b2bmarketing.net/en/resources/blog/cmo-ceo Strategic Chief Marketing Officers http://mopartners.com/strategic-chief-marketing-officers/ 00:15:00Enterprise Marketing XX The FuturenoMarketing Operations,CMO,Marketing,marketing strategyAspring to a CMO role? How are you aligning your skills and experience to the CEO's strategy and expectations? Understanding how your CEO runs the company andhttp://www.blogtalkradio.com/marketing-future/2016/08/19/marketing-operations-experience-fuels-the-futureMarketinghttp://www.blogtalkradio.com/marketing-future/2016/08/19/marketing-operations-experience-fuels-the-future/#commentshttp://www.blogtalkradio.com/marketing-future/2016/08/19/marketing-operations-experience-fuels-the-futureFri, 19 Aug 2016 22:00:00 GMTMarketing Operations: Experience fuels the futureHow does your organization implement an efficient and effective marketing function? Does your marketing team have an “operational” framework to meet the demanding life of the modern marketer? The Marketing Operations function emerged from the need for marketing to be viewed as more transparent, agile and accountable. Ten years later, increased C-Suite pressure for marketing to prove their value and contribute to the bottom line, makes Marketing Operations essential. Resources: 7 Secrets of the Best Marketing Operations Teams https://www.wrike.com/blog/secrets-best-marketing-operations-teams/   The History of Marketing Operations Infographic https://www.wrike.com/blog/history-marketing-operations-infographic/ 00:33:00Enterprise Marketing XX The FuturenoMarketing,Marketing Operations,Marketing effectiveness,marketing agility,marketing strategiesDoes your organization have a marketing operations team that adds value? How will marketing operations continue to have an impact and be a strategic player goinhttp://www.blogtalkradio.com/marketing-future/2016/08/05/martech-stack-transforming-shiny-objects-into-productive-toolsMarketinghttp://www.blogtalkradio.com/marketing-future/2016/08/05/martech-stack-transforming-shiny-objects-into-productive-tools/#commentshttp://www.blogtalkradio.com/marketing-future/2016/08/05/martech-stack-transforming-shiny-objects-into-productive-toolsFri, 05 Aug 2016 17:30:00 GMTMarTech Stack: Transforming shiny objects into productive toolsAre you challenged by evaluating and identifying all the marketing technology options out there? How do you target and select a holistic marketing technology solution (currently being called a Martech Stack) that enables and aligns with your organization’s business strategy? Articles: The disruptive effects of accelerating waves of marketing technology http://chiefmartec.com/2016/05/disruptive-effects-accelerating-marketing-technology-innovation/ Getting Over Shiny Objects: Marketing Automation & Beyond http://mopartners.com/getting-over-shiny-objects-marketing-automation-beyond/   00:08:00Enterprise Marketing XX The FuturenoMarketing Operations,Marketing,MarTech,Marketing AutomationPicking and implementing marketing technology that streamlines your programs and enables marketers to prove their value is an ongoing challenge. How can marketehttp://www.blogtalkradio.com/marketing-future/2016/07/22/is-your-channel-operationalized-to-accelerate-revenueMarketinghttp://www.blogtalkradio.com/marketing-future/2016/07/22/is-your-channel-operationalized-to-accelerate-revenue/#commentshttp://www.blogtalkradio.com/marketing-future/2016/07/22/is-your-channel-operationalized-to-accelerate-revenueFri, 22 Jul 2016 17:30:00 GMTIs your Channel operationalized to accelerate revenue?Are you enabling your partners with the tools to succeed? How aligned are your partners with your channel program and channel model? Do they have incentives that capture their mindshare and wallet share to increase your revenue stream? Investing in the most engaged partners and measuring their performance is key to a win-win business relationship. 00:26:00Enterprise Marketing XX The FuturenoMarketing Operations,Channel Marketing Operations,Channel Marketing,Channel Operations,MarketingHow are you enabling your channel partners to extend your revenue stream? What tools and processes do you have in place to make sure you're aligned well and meahttp://www.blogtalkradio.com/marketing-future/2016/07/08/you-said-agile-marketing-thats-just-the-same-as-marketing-agility-rightMarketinghttp://www.blogtalkradio.com/marketing-future/2016/07/08/you-said-agile-marketing-thats-just-the-same-as-marketing-agility-right/#commentshttp://www.blogtalkradio.com/marketing-future/2016/07/08/you-said-agile-marketing-thats-just-the-same-as-marketing-agility-rightFri, 08 Jul 2016 16:30:00 GMTYou said “Agile Marketing, that’s just the same as Marketing Agility, Right?”Are you using an agile marketing method to project manage your demand generation and /or marketing campaigns? Is your marketing team operating with the agility needed to quickly respond to market changes needed to achieve revenue and business goals? So how can you leverage the strength of both to drive an efficient and effective marketing organization? Articles: 3 things you need to know about “Agile Marketing” http://www.kickstartall.com/3-things-you-need-to-know-about-agile-marketing/ Marketing agility: Navigating the turbulence ahead http://mopartners.com/marketing-agility-navigating-the-turbulence-ahead/   See our latest marketing transformation advice at mopartners.com Hear all our interviews at blogtalkradio.com/marketing-future 00:31:00Enterprise Marketing XX The FuturenoAgile Marketing,Marketing Agility,Marketing,Marketing OperationsIs your marketing team using an agile marketing method to execute campaigns and programs? Does your marketing team have the capabilities to quickly respond to mhttp://www.blogtalkradio.com/marketing-future/2016/06/27/its-about-them-not-you-why-sales-marketing-should-use-social-media-to-engageMarketinghttp://www.blogtalkradio.com/marketing-future/2016/06/27/its-about-them-not-you-why-sales-marketing-should-use-social-media-to-engage/#commentshttp://www.blogtalkradio.com/marketing-future/2016/06/27/its-about-them-not-you-why-sales-marketing-should-use-social-media-to-engageMon, 27 Jun 2016 21:30:00 GMTIt’s about them not you: Why sales & marketing should use Social Media to engageHave you ever been “Social Network Solicited” by companies who immediately tout their value proposition when they’re not certain if you’re even familiar with them? When marketing and sales use social networks to engage prospects and customers to first build trust and relationships, the result often positively impacts the bottom line. Interested in learning more? Join us on our blog at mopartners.com to get the latest insights into the marketing industry. Listen to our previously recorded interviews with marketing experts here at blogtalkradio.com/marketing-future. 00:23:00Enterprise Marketing XX The FuturenoMarketing Operations,Social Selling,customer experience management,MarketingWhy do some companies think focusing on their product or offering trumps understanding customers' business needs? When companies social content focuses on WIIFThttp://www.blogtalkradio.com/marketing-future/2016/06/16/its-all-about-the-content-not-sellingMarketinghttp://www.blogtalkradio.com/marketing-future/2016/06/16/its-all-about-the-content-not-selling/#commentshttp://www.blogtalkradio.com/marketing-future/2016/06/16/its-all-about-the-content-not-sellingThu, 16 Jun 2016 18:00:00 GMTIt's all about the content, not selling!Are you providing meaningful content that engages and relates to your customers’ interest? Bombarding people with articles, videos, blogs and podcast irrelevant to them can get them to tune out instead of turn them on. Delivering content that engages your prospects and provides useful information during their buying journey can distinguish you as a trusted source. Articles: “19 Lessons from THE Leaders In Content Marketing” https://www.singlegrain.com/blog-posts/content-marketing/19-lessons-leaders-content-marketing/   Interested in learning more? Join us on our blog at mopartners.com to get the latest insights into the marketing industry. Listen to our previously recorded interviews with marketing experts here at blogtalkradio.com/marketing-future. 00:17:00Enterprise Marketing XX The FuturenoMarketing Operations,Content Marketing,MarketingHow are you engaging customers and prospects with meaningful content that relates to their business needs wins you recognition as a trusted source and go-to reshttp://www.blogtalkradio.com/marketing-future/2016/06/03/how-are-you-driving-positive-and-profitable-customer-relationshipsMarketinghttp://www.blogtalkradio.com/marketing-future/2016/06/03/how-are-you-driving-positive-and-profitable-customer-relationships/#commentshttp://www.blogtalkradio.com/marketing-future/2016/06/03/how-are-you-driving-positive-and-profitable-customer-relationshipsFri, 03 Jun 2016 18:00:00 GMTHow are you driving positive and profitable customer relationships?How well do you understand the process your customers go through when making a buying decision? Aligning with why and what drives this often non-linear journey is essential to providing a positive customer experience. So how do you map your customers’ interactions with your brand to provide customer value and yield profitable customers? Posts: Profitability Focus Checklist http://www.religence.com/profitability-focus-checklist/ Contribution margin for marketers http://www.religence.com/contribution-margin-for-marketers/ What’s your Customer Success Score! Take our FREE quiz. Now! http://www.religence.com/alignment/ 10 Silos Marketing Ops Can Bridge http://mopartners.com/10-silos-marketing-ops-can-bridge/ Improve on traditional methods for measuring value http://www.religence.com/improve-on-traditional-methods-for-measuring-value/ Why we need Relationship Value, the missing metric… http://www.religence.com/why-we-need-relationship-value-the-missing-metric/ Customer Success at all costs? We say, “No!” http://www.religence.com/customer-success-at-all-costs-we-say-no/   00:23:00Enterprise Marketing XX The FuturenoCustomer Relationships,Customer Satisfaction,Marketing OperationsHow much do you know about "how" your customers are interacting with your brand? Are you building consistent customer relationships you can measure?http://www.blogtalkradio.com/marketing-future/2016/04/28/navigating-through-the-marketing-technology-jungleMarketinghttp://www.blogtalkradio.com/marketing-future/2016/04/28/navigating-through-the-marketing-technology-jungle/#commentshttp://www.blogtalkradio.com/marketing-future/2016/04/28/navigating-through-the-marketing-technology-jungleThu, 28 Apr 2016 18:00:00 GMTNavigating through the marketing technology jungleIs identifying the right technology solutions to help accomplish your marketing objectives like walking through a jungle? Are you integrating technology solutions that streamlines marketing processes? Selecting marketing technology isn’t a “one size fits all” solution; but managing a mix of marketing technology tools proves an ongoing challenge for modern Marketers.  “Will the software integrate easily? Am I paying for duplicate functionality from multiple vendors?” are issues marketers need to address. Articles: Navigating the Marketing ‘Stack’ http://www.targetmarketingmag.com/article/navigating-marketing-stack/ Navigating the Changing Marketing Landscape http://socialmediaweek.org/blog/2014/11/navigating-changing-marketing-landscape/”    Interested in learning more? Join us on our blog at mopartners.com to get the latest insights into the marketing industry. Listen to our previously recorded interviews with marketing experts here at blogtalkradio.com/marketing-future. 00:22:00Enterprise Marketing XX The Futurenomarketing technolog,marketing operations,marketing,revenue pipelineDoes evaluating and selecting marketing technology feel like finding your way through the Amazon? Hear why and how you should pick marketing technology that suphttp://www.blogtalkradio.com/marketing-future/2016/04/01/marketing-sales-team-up-to-build-fill-the-revenue-pipelineMarketinghttp://www.blogtalkradio.com/marketing-future/2016/04/01/marketing-sales-team-up-to-build-fill-the-revenue-pipeline/#commentshttp://www.blogtalkradio.com/marketing-future/2016/04/01/marketing-sales-team-up-to-build-fill-the-revenue-pipelineFri, 01 Apr 2016 22:00:00 GMTMarketing & Sales: Team-up to build & fill the revenue pipelineAre your marketing and sales teams off in different directions when it comes to building and filling the revenue pipeline? How aligned are they in defining and taking responsibility for revenue pipeline goals? When sales and marketing get in-sync to focus on engaging and enabling an outstanding customer experience, they’re positioned to construct (like a building contractor) and fill (think interior decorator) the revenue pipeline (an attractive place where marketing and sales enjoys living and customers want to visit) . Articles: “How to Create the Goldilocks Sales Pipeline Creating a sales pipeline that is not too big and not too small.” http://www.inc.com/nick-hedges/how-to-create-the-goldilocks-sales-pipeline.html “Division of Labor: Determining Sales’ B2B Pipeline Contribution” https://blog.captora.com/division-of-labor-determining-sales-b2b-pipeline-contribution/   Interested in learning more? Join us on our blog at mopartners.com to get the latest insights into the marketing industry. Listen to our previously recorded interviews with marketing experts here at blogtalkradio.com/marketing-future. 00:21:00Enterprise Marketing XX The Futurenomarketing op,marketing,Revenue GrowthHow are your sales and marketing teams working together to build a predictable and profitable revenue pipeline? Tight marketing and sales collaboration is the khttp://www.blogtalkradio.com/marketing-future/2016/03/17/how-marketing-attribution-can-create-marketing-rock-starsMarketinghttp://www.blogtalkradio.com/marketing-future/2016/03/17/how-marketing-attribution-can-create-marketing-rock-stars/#commentshttp://www.blogtalkradio.com/marketing-future/2016/03/17/how-marketing-attribution-can-create-marketing-rock-starsThu, 17 Mar 2016 16:30:00 GMTHow Marketing Attribution can create marketing rock starsHow are you attributing “linking” customer and prospects’ cross-channel touch points back to your marketing programs? Marketing attribution introduces a way to assign value to each channel that played a role in influencing the consumer to make a purchase and identify specific marketing contributions to revenue. With those metrics, marketers can gain “rock star” status. Resources: B2B MARKETING -  ATTRIBUT101N - eBook http://www.bizible.com/hubfs/B2B-Marketing-Attribution-101-ebook.pdf 5 Marketing Attributions Trends http://blog.thinkvine.com/5-marketing-attribution-trends “Why You Should Care About Marketing Attribution: Marketing attribution tracks user behavior before an online sale, allowing each channel that played a role in influencing the consumer to get credit for the purchase” http://www.inc.com/casey-szulc/why-you-should-care-about-marketing-attribution.html 00:24:00Enterprise Marketing XX The FuturenoMarketing Attribution,Marketing Operations,MarketingMarketing attribution is gaining traction as a key method for linking marketing touch points to customer revenue. Get insights on how an effective approach to ahttp://www.blogtalkradio.com/marketing-future/2016/02/26/discover-marketing-kpi-gems-that-dazzle-the-c-suiteMarketinghttp://www.blogtalkradio.com/marketing-future/2016/02/26/discover-marketing-kpi-gems-that-dazzle-the-c-suite/#commentshttp://www.blogtalkradio.com/marketing-future/2016/02/26/discover-marketing-kpi-gems-that-dazzle-the-c-suiteFri, 26 Feb 2016 18:00:00 GMTDiscover Marketing KPI Gems that dazzle the C-SuiteMarketers: Ever feel like you’re alone on a marketing activity treadmill? Does your executive team know and understand how your marketing programs and dollars are contributing to corporate business goals? Identifying and focusing on KPIs that feed into and have business impact are what gets positive recognition with the C-Suite and enables marketing to add value. Resources: “How To Define Critical KPIs Across the Marketing Funnel”http://www.themarketingscore.com/blog/bid/371555/How-To-Define-Critical-KPIs-Across-the-Marketing-Funnel “Marketing Metrics, Technology & Customer Experience”http://mopartners.com/marketing-metrics-technology-customer-experience/ Interested in learning more? Join us on our blog at mopartners.com to get the latest insights into the marketing industry. Listen to our previously recorded interviews with marketing experts here at blogtalkradio.com/marketing-future. 00:15:00Enterprise Marketing XX The FuturenoMarketing KPI,Marketing Operations,Marketing,Marketing effectivenessKnow what metrics really matter to the C-Suite? Understanding and alignment with Corporate business objectives is one benchmark of a marketing pro.http://www.blogtalkradio.com/marketing-future/2016/02/04/marketers-enabling-your-customers-through-their-buying-journeyMarketinghttp://www.blogtalkradio.com/marketing-future/2016/02/04/marketers-enabling-your-customers-through-their-buying-journey/#commentshttp://www.blogtalkradio.com/marketing-future/2016/02/04/marketers-enabling-your-customers-through-their-buying-journeyThu, 04 Feb 2016 19:00:00 GMTMarketers: Enabling your customers through their buying journeyFeel like you’re providing customers and prospects the “right” information at the “right” time as they travel through their buying journey? Having a 360-degree customer view that enables you to predict what they want and how to meet their business needs is essential. When customers’ experiences meet or exceed their expectations using your product/service it’s a customer/company win/win. Additional Resources: Articles: “How to Synchronize Your Marketing with the Customer Journey” http://www.marketingprofs.com/articles/2015/28462/how-to-synchronize-your-marketing-with-the-customer-journey#ixzz3oljI4RaS   “Marketing Metrics, Technology & Customer Experience” http://mopartners.com/marketing-metrics-technology-customer-experience/ 00:24:00Enterprise Marketing XX The FuturenoCustomer Journey,Marekting Operations,Marketing,Customer ExperienceKnow your customers buying personas well enough to deliver on your brand promise? When marketers connect customer data to meaningful business metrics they 1: achttp://www.blogtalkradio.com/marketing-future/2015/12/18/marketing-magician-transforming-data-into-actionable-insightsMarketinghttp://www.blogtalkradio.com/marketing-future/2015/12/18/marketing-magician-transforming-data-into-actionable-insights/#commentshttp://www.blogtalkradio.com/marketing-future/2015/12/18/marketing-magician-transforming-data-into-actionable-insightsFri, 18 Dec 2015 17:30:00 GMTMarketing Magician: Transforming data into actionable insightsDoes your marketing team have the know-how to leverage customer and market data to drive results? In today’s business world where Big Data rules, it’s not about working with the data, but extracting business intelligence necessary to make action plans. When marketers start with relevant KPIs then pull data sources to form go-forward decisions …its magical. Resources: “Transforming Data into Insights” https://www.exchangewire.com/blog/2015/04/28/transforming-data-into-insights/  “Turning Insights into Action” http://www-cmswire.simplermedia.com/rs/706-YIA-261/images/MaritzCX-Turn-Insights-into-Action.pdf 00:09:00Enterprise Marketing XX The FuturenoMarketing,Business Intelligence,Marketing Operations,Big DataIs your marketing team lost in Big Data without a business intelligence GPS? Knowing what and how to leverage customer and market data to gain actionable insighhttp://www.blogtalkradio.com/marketing-future/2015/12/14/why-smbs-need-marketing-operations-solid-marketing-basicsMarketinghttp://www.blogtalkradio.com/marketing-future/2015/12/14/why-smbs-need-marketing-operations-solid-marketing-basics/#commentshttp://www.blogtalkradio.com/marketing-future/2015/12/14/why-smbs-need-marketing-operations-solid-marketing-basicsMon, 14 Dec 2015 23:00:00 GMTWhy SMBs need Marketing Operations: Solid Marketing BasicsOperationalizing your marketing function isn’t reserved for the Fortune 100 or even just large enterprises. Given constrained people and budget resources prevalent in many SMBs, getting your marketing programs launched, demonstrating ROMI and proving marketing’s value is even more of a challenge. With the fast growth in number of SMBs, marketing operations is a real asset.Operationalizing your marketing function isn’t reserved for the Fortune 100 or even just large enterprises. Given constrained people and budget resources prevalent in many SMBs, getting your marketing programs launched, demonstrating ROMI and proving marketing’s value is even more of a challenge. With the fast growth in number of SMBs, marketing operations is a real asset. 00:13:00Enterprise Marketing XX The FuturenoMarketing Operations,Marketing,Small Medium Business,SMBIs marketing operations a tactical role or holistic discipline? How do organizations cultivate a marketing operations function to positively impact business grohttp://www.blogtalkradio.com/marketing-future/2015/11/16/marketing-ops-sexy-solution-to-successful-marketingMarketinghttp://www.blogtalkradio.com/marketing-future/2015/11/16/marketing-ops-sexy-solution-to-successful-marketing/#commentshttp://www.blogtalkradio.com/marketing-future/2015/11/16/marketing-ops-sexy-solution-to-successful-marketingMon, 16 Nov 2015 22:30:00 GMTMarketing Ops: Sexy solution to successful marketingThink operations is only a mundane, tactical role within the marketing function?  Why are savvy marketers adopting this attractive discipline? Marketing operations pros can act as the change agents to increase marketing efficiency and organizational agility. If marketing ops is about actively boosting marketing’s overall strategic value within the organization and driving business growth, now that’s appealing. Additional Resources: “Is Operations Sexy?” http://mopartners.com/is-operations-sexy-2/ 00:12:00Enterprise Marketing XX The Futurenomarketing operations,marketing,marketing strategy,marketing agilityIs marketing operations a tactical role or holistic discipline? How do organizations cultivate a marketing operations function to positively impact business grohttp://www.blogtalkradio.com/marketing-future/2015/10/30/co-habitating-to-drive-success-why-dev-ops-and-marketing-need-each-otherMarketinghttp://www.blogtalkradio.com/marketing-future/2015/10/30/co-habitating-to-drive-success-why-dev-ops-and-marketing-need-each-other/#commentshttp://www.blogtalkradio.com/marketing-future/2015/10/30/co-habitating-to-drive-success-why-dev-ops-and-marketing-need-each-otherFri, 30 Oct 2015 22:00:00 GMTCo-habitating to drive success: Why dev, ops and marketing need each otherHow aligned is your marketing function with development and operations to deliver timely results? Is marketing focused on “marketing activities” without considering the development and operations teams contributions needed to effectively execute? When these teams blend forces it’s a company-customer win-win. So how does an organization foster these relationships for a more agile response to market needs? Additional Resources: Can dev, ops, and marketing collaborate on real-time campaigns? - http://techbeacon.com/can-dev-ops-marketing-collaborate-real-time-campaigns 4 Customer Centric Culture Building Blocks - http://mopartners.com/4-customer-centric-culture-building-blocks/ 00:13:00Enterprise Marketing XX The Futurenomarketing operations,marketing,marketing campaigns,marketing agilityIs marketing integrating with dev and ops for real-time results? When marketing, development and operations blend as an accelerated force, it’s business victoryhttp://www.blogtalkradio.com/marketing-future/2014/10/28/marketingops-tech-summit-recaptodays-challenges-are-tomorrows-opportunitiesMarketinghttp://www.blogtalkradio.com/marketing-future/2014/10/28/marketingops-tech-summit-recaptodays-challenges-are-tomorrows-opportunities/#commentshttp://www.blogtalkradio.com/marketing-future/2014/10/28/marketingops-tech-summit-recaptodays-challenges-are-tomorrows-opportunitiesTue, 28 Oct 2014 19:00:00 GMTMarketingOps & Tech Summit Recap:Today’s Challenges are Tomorrow’s OpportunitiesEver wonder how Marketing Ops intersects with Technology to drive Marketing into the future? Marketing Ops thought leaders met in San Diego October 22nd-24th to discuss the challenges and prospective roadmap for achieving an effective and impactful marketing function.  How do Marketing leaders balance the longer-term strategic marketing vision with the short-term quarterly revenue/profit/ROI demands? Why companies should adopt a Marketing Ops mindset, or better yet, establish a group within their marketing department to get there? Hear the highlights and insights from this first milestone conference. Additional Resources: Marketing Ops & Technology Summit - http://marketingopstechsummit.com/ The Future of Marketing: The Contribution of Marketing Operations and Technology  http://ww2.mopartners.com/clients/mopartners/uploads/FutureofMarketing_MarketingOperationsPartners.pdf?jujrtyghfud22243a187793a51a203a578 00:34:00Enterprise Marketing XX The FuturenoMarketing Operations,Marketing Technology,Marketing Strategy,Customer Experience,MarketingEver wonder how Marketing Ops intersects with Technology to drive Marketing into the future? Marketing Ops thought leaders met in San Diego October 22nd-24th tohttp://www.blogtalkradio.com/marketing-future/2014/10/16/marketing-ops-a-strategic-focus-is-key-for-the-greatest-impactMarketinghttp://www.blogtalkradio.com/marketing-future/2014/10/16/marketing-ops-a-strategic-focus-is-key-for-the-greatest-impact/#commentshttp://www.blogtalkradio.com/marketing-future/2014/10/16/marketing-ops-a-strategic-focus-is-key-for-the-greatest-impactThu, 16 Oct 2014 19:00:00 GMTMarketing Ops: A Strategic Focus Is Key for the Greatest ImpactLooking ahead, how well will your marketing plan fit with… better yet, drive the corporate strategy? Is marketing acting with vision to demonstrate value or being viewed as overhead? Marketing Ops has a prime opportunity to contribute and shape company strategy. When marketing moves from operating in a tactical to strategic mode they gain value-center status. How does Marketing Ops equip Marketing to gain that coveted “seat” in the C-Suite? Additional Resources: Effective Approaches to Reaping Intended Results in Marketing - http://mopartners.com/reaping-intended-marketing-results/ The #1 Cost-Saving Strategy That 99% of Marketers Overlook - http://mopartners.com/cost-saving-strategy-marketers-overlook/ 00:31:00Enterprise Marketing XX The FuturenoMarketing Ops,Marketing,Marketing Planning,Marketing Strategic Vision,Marketing's ValueLooking ahead, how well will your marketing plan fit with… better yet, drive the corporate strategy? Is marketing acting with vision to demonstrate value or beihttp://www.blogtalkradio.com/marketing-future/2014/10/07/technology-a-marketing-ops-tool-but-not-the-end-gameMarketinghttp://www.blogtalkradio.com/marketing-future/2014/10/07/technology-a-marketing-ops-tool-but-not-the-end-game/#commentshttp://www.blogtalkradio.com/marketing-future/2014/10/07/technology-a-marketing-ops-tool-but-not-the-end-gameTue, 07 Oct 2014 19:00:00 GMTTechnology: A Marketing Ops Tool but Not the End GameTechnology is seen as the “Holy Grail” for streamlining marketing functions. Not so fast… Although Marketing Ops professionals recognize technology as a means to automate time consuming processes and tasks crucial to running successful marketing programs, realistically it’s only part of the solution. Companies that have deployed technology without investing in a marketing operations function to optimize it have discovered this reality the hard way. So assuming your company has taken the critical first step of establishing a dedicated MO function, what does the team need to do to optimize technology to enable a more efficient and effective business? Additional Resources: Getting Over Shiny Objects: Marketing Automation & Beyond -  http://mopartners.com/getting-over-shiny-objects-marketing-automation-beyond/ The Myth that Marketing Automation Reveals Buyers’ Journeys - http://mopartners.com/myth-marketing-automation-reveals-buyers-journeys/         00:23:00Enterprise Marketing XX The FuturenoMarketing Operations,Marketing,Marketing Automation,Buyers' Journey,Marketing TechnologyTechnology is seen as the “Holy Grail” for streamlining marketing functions. Not so fast… Although Marketing Ops professionals recognize technology as a means thttp://www.blogtalkradio.com/marketing-future/2014/10/02/marketing-ops-technologya-strategic-foundation-for-capacity-scale-and-growthMarketinghttp://www.blogtalkradio.com/marketing-future/2014/10/02/marketing-ops-technologya-strategic-foundation-for-capacity-scale-and-growth/#commentshttp://www.blogtalkradio.com/marketing-future/2014/10/02/marketing-ops-technologya-strategic-foundation-for-capacity-scale-and-growthThu, 02 Oct 2014 19:00:00 GMTMarketing Ops & Technology:A Strategic Foundation for Capacity, Scale and GrowthMention “Marketing Operations” and many Marketers think Technology or more specifically Marketing Automation. Typically, Marketing Operations assumes responsibility for marketing performance measurement, strategic planning and budgeting, process development, professional development, and marketing systems and data. Marketing technology are tools that make a Marketer’s life simpler. So how do Technology and Marketing Operations pair to build a modern marketing powerhouse? Additional Resources: Avoid Marketing Technology Mistakes: 5 Checkpoints for Proposal Process  http://mopartners.com/marketing-technology-proposal-checkpoints/ Moving from Marketing Manipulation Madness to Marketing Operations 2.0   http://mopartners.com/manipulation-marketing-operations/ 00:24:00Enterprise Marketing XX The FuturenoMarketing Operations,Marketing,Marketing Technology,Marketing Performance Measurement,marketing systemsMention “Marketing Operations” and many Marketers think Technology or more specifically Marketing Automation. Typically, Marketing Operations assumes responsibihttp://www.blogtalkradio.com/marketing-future/2014/08/28/get-it-real-time-marketers-strive-to-serve-content-to-orderMarketinghttp://www.blogtalkradio.com/marketing-future/2014/08/28/get-it-real-time-marketers-strive-to-serve-content-to-order/#commentshttp://www.blogtalkradio.com/marketing-future/2014/08/28/get-it-real-time-marketers-strive-to-serve-content-to-orderThu, 28 Aug 2014 19:00:00 GMTGet it Real Time: Marketers Strive to Serve Content to OrderToday’s customers live, work and play in a real-time world. They get the content they want, whenever they want, on whatever devices are convenient to them at that time. And yet many marketing teams remain locked around old-school campaign calendars, led by internal processes and procedures that made sense in 1980. Web personalization and marketing automation were the top two top-of mind areas where surveyed, suggesting the critical need to shrink the lag between customer action and brand reaction. So how do marketers honor the customers’ preferences versus getting them to do something if and when they don’t want to ..or aren’t ready to do it? Additional References: Buying Process Acceleration – http://mopartners.com/consulting/alignment/buying-process-acceleration/ Customer Profitability – http://mopartners.com/consulting/agility/customer-profitability/ Blog Post – http://mopartners.com/getting-over-shiny-objects-marketing-automation-beyond/ 00:31:00Enterprise Marketing XX The FuturenoMarketing,Marketing Operations,360 Degree Customer View,Content Personalization,Marketing AutomationToday’s customers live, work and play in a real-time world. They get the content they want, whenever they want, on whatever devices are convenient to them at thhttp://www.blogtalkradio.com/marketing-future/2014/08/21/metrics-that-matter-more-than-just-dataMarketinghttp://www.blogtalkradio.com/marketing-future/2014/08/21/metrics-that-matter-more-than-just-data/#commentshttp://www.blogtalkradio.com/marketing-future/2014/08/21/metrics-that-matter-more-than-just-dataThu, 21 Aug 2014 19:00:00 GMTMetrics That Matter: More Than Just DataDoing the whole job in marketing (and, in many organizations, keeping your job) requires the ability to demonstrate return on investment. 53% of CMOs surveyed said ROI is the key metric of successful marketing. So what’s the R in ROI? What does ROI truly mean, and how is it calculated? What matters most to each business depends on the perspective of the whoever is asking the question. Measuring the right things starts with aligning to the objectives of your organization, since what you measure, you manage. Additional Resources: Return on Marketing - http://mopartners.com/consulting/accountability/return-on-marketing/ Business Intelligence - http://mopartners.com/consulting/agility/business-intelligence/ Blog Post – http://mopartners.com/reaping-intended-marketing-results/ http://mopartners.com/optimize-your-marketing-investmen/ 00:23:00Enterprise Marketing XX The FuturenoMarketing,Marketing Operations,Marketing Metrics,Data-Driven Marketing,Return on Marketing InvestmentDoing the whole job in marketing (and, in many organizations, keeping your job) requires the ability to demonstrate return on investment. 53% of CMOs surveyed shttp://www.blogtalkradio.com/marketing-future/2014/08/07/owning-the-customer-experience-marketings-precious-gemMarketinghttp://www.blogtalkradio.com/marketing-future/2014/08/07/owning-the-customer-experience-marketings-precious-gem/#commentshttp://www.blogtalkradio.com/marketing-future/2014/08/07/owning-the-customer-experience-marketings-precious-gemThu, 07 Aug 2014 19:00:00 GMT"Owning the Customer Experience: Marketing's Precious Gem"Nearly a quarter of the surveyed CMOs feel under-prepared to manage major customer touch points. This seems strange considering marketing’s very focus is to attract, nurture and grow customer value for commercial and mutual gain. So what does it takes for an organization to engage with customers on “their” own terms? Customer Profitability - http://mopartners.com/consulting/agility/customer-profitability/ Business Intelligence - http://mopartners.com/consulting/agility/business-intelligence/ Blog Post: http://mopartners.com/dont-confuse-cx-technology-with-customer-experience-management/ http://mopartners.com/marketing-sales-alliance-revenue/ 00:27:00Enterprise Marketing XX The FuturenoMarketing,Marketing Operations,Customer Experience,Buyer’s Journey,Customer Lifetime ValueNearly a quarter of the surveyed CMOs feel under-prepared to manage major customer touch points. This seems strange considering marketing’s very focus is to atthttp://www.blogtalkradio.com/marketing-future/2014/07/23/revenue-growth-using-systems-thinking-in-marketingMarketinghttp://www.blogtalkradio.com/marketing-future/2014/07/23/revenue-growth-using-systems-thinking-in-marketing/#commentshttp://www.blogtalkradio.com/marketing-future/2014/07/23/revenue-growth-using-systems-thinking-in-marketingWed, 23 Jul 2014 03:00:00 GMT"Revenue Growth Using Systems Thinking in Marketing"With 53% of CMOs feeling more pressure to increase revenue growth, what can marketing organizations do to boost revenue and positively impact business value? Today’s complexity underscores the need to balance many moving parts in a marketing strategy. Hear how ‘systems thinking’ can help you chart the course to heightened revenue growth. Gary Katz is Founder and Chairman of Marketing Operations Partners. As a marketing operations visionary and thought leader, he has managed and consulted for a range of high tech companies including: Siemens, ShoreTel, eTrigue, LexisNexus and NetApp. Gary also created the world’s first college marketing operations course, Marketing Operations 2.0: Tactical Discipline to Strategic Vision, at University of California Santa Cruz Extension, which will be offered again this fall. Connect with Gary at http://LinkedIn.com/in/garykatz We love to see your comments here --  Bonus Resources: http://mopartners.com/consulting/accountability/strategy-execution/http://mopartners.com/consulting/agility/customer-profitability/http://mopartners.com/reaping-intended-marketing-results/00:22:00Enterprise Marketing XX The FuturenoMarketing,Marketing Operations,Revenue Growth,Systems Thinking in Marketing,marketing accountabilityWith 53% of CMOs feeling more pressure to increase revenue growth, what can marketing organizations do to boost revenue and positively impact business value? Tohttp://www.blogtalkradio.com/marketing-future/2014/07/17/revenue-growth-using-systems-thinking-in-marketingMarketinghttp://www.blogtalkradio.com/marketing-future/2014/07/17/revenue-growth-using-systems-thinking-in-marketing/#commentshttp://www.blogtalkradio.com/marketing-future/2014/07/17/revenue-growth-using-systems-thinking-in-marketingThu, 17 Jul 2014 03:00:00 GMT'Revenue Growth Using Systems Thinking in Marketing'With 53% of CMOs feeling more pressure to increase revenue growth, what can marketing organizations do to boost revenue and positively impact business value? Today’s complexity underscores the need to balance many moving parts in a marketing strategy. Hear how ‘systems thinking’ can help you chart the course to heightened revenue growth. Gary Katz is Founder and Chairman of Marketing Operations Partners. As a marketing operations visionary and thought leader, he has managed and consulted for a range of high tech companies including: Siemens, ShoreTel, eTrigue, LexisNexus and NetApp. Gary also created the world’s first college marketing operations course, Marketing Operations 2.0: Tactical Discipline to Strategic Vision, at University of California Santa Cruz Extension, which will be offered again this fall. Connect with Gary at http://LinkedIn.com/in/garykatz We love to see your comments here --  Bonus Resources: http://mopartners.com/consulting/accountability/strategy-execution/http://mopartners.com/consulting/agility/customer-profitability/http://mopartners.com/reaping-intended-marketing-results/00:01:00Enterprise Marketing XX The Futurenomarketing,marketing operations,revenue growth,systems thinking in marketing,marketing accountabilityWith 53% of CMOs feeling more pressure to increase revenue growth, what can marketing organizations do to boost revenue and positively impact business value? To