Effective Communications in a Facebook and Twitter World, with Alex Inman

Should we really “please excuse typos” on emails sent from an iPhone? In a world that has seen rapid transformation and evolution in communications, there is pressure to communicate more rapidly and in briefer style. Done correctly, nonprofits can effectively manage two-way communications in a way that broadens and deepens donor relationships. Or it can be done incorrectly. Then what? Alex Inman is Vice President at Ketchum. He offers clients extensive development experience and know-how, with specific areas of expertise in major gifts, communications, strategic planning, and board development. He has served clients across multiple sectors including: higher education and independent schools, social services, healthcare, and the arts. Alex’s background includes marketing, client development, and public relations experience across a broad spectrum of for-profit companies. He was director of partnership marketing for the start-up online division of Weight Watchers International and served in regional sales capacities for Southern Living magazine. He spent the first ten years of his career in the sports industry, initially as an award-winning sportscaster in Virginia before moving into marketing and event management. His work with nonprofits dates to this period, when he worked with various YMCAs, Boys & Girls Clubs, and other organizations in implementing youth marketing programs on behalf of NFL Properties. I have really enjoyed working with Alex and am looking forward to his take on nonprofit communication challenges and solutions for the 21st century. I know you will enjoy the discussion and Alex's sense of humor.