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Fundraising from the Bottom Up

  • Broadcast in Lifestyle
Barbara Talisman CFRE

Barbara Talisman CFRE


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In today's economy, donors at the bottom and middle of the fundraising pyramid are as important as your top donors. Join Jason Mitchell and Tony Smercina from The Pursuant Group as we discuss how to engage new donors in new ways. Multi-channel, integrated fundraising and communication strategies allow you to reach new and current donors effectively and efficiently. Using on and off line methods allow great fundraisers to cultivate donors based on their personal interests. During this program Jason and Tony will share their experience working with nonprofit organizations, large and small, in creating cultivation and fundraising programs that engaged donors and raised more money. Join us for 20 minutes live or listen to the podcast during your commute. Jason Mitchell is Executive Vice President of Consulting and Services of the Pursuant Agency. Jason has dedicated more than 20 years to his work in the nonprofit sector. His background in marketing and experience as a nonprofit fundraising insider, Jason brings an entrepreneurial spirit and innovative approach to our work. He focuses on building comprehensive fundraising and communication strategies for clients. Tony Smercina is Executive Vice President of Pursuant Managed Services. Tony launched Charitable Partners to provide emerging nonprofits with cost-effective fundraising and management services that would help them reach their full potential. In 2009 Charitable Partners joined The Pursuant Group as Managed Services. The group provides outsourced, regional director of development solution aimed at attracting mid-level gifts.