On today’s episode we learn about the story behind the brand ZYMBOL™. Dane Short started his first business days after graduating from UNLV with a degree in marketing. Dane took a ‘doodle’ that his Mother, Sally Short created, and developed a line of inspirational jewelry that went on to become a best-selling item on QVC. The ‘doodle’, better known as ZYMBOL™, contains every letter of the alphabet and every number hidden within it. Hear how this remarkable family story led to the jewelry line and inspires the stories and memories for people worldwide as each individual embodies their own perception and meaning in their personal ZYMBOL™ piece. Listen in to our conversation about the evolution of this family brand and our discussion of shared alignment for staying true to the values of your brand’s foundation to grow the business and legacy you desire.