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Tipping the Marketing Guerilla - Segueway to Success

  • Broadcast in Business



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 "Segueway to Success"    


In today’s challenging economic climate spending on marketing dollars has become more and more tenuous.  Companies are concerned about budgets and are very uncertain as to how to maximize the bang for their buck.  One unifying theme across industries is the question, “How do I maximize the awareness and exposure of my product or service to the right potential buyers without spending a fortune?”


Join us on Segueway to Success Wednesday, April 10 when our guest will be Larry Rosenthal, founder and owner of Unique Carpet, Upholstery & Rug Cleaning.  Larry is a fixture in the North Shore business world of Chicago and has established an amazing brand presence.  He has done so by both spending big ad dollars and now by using the kind of guerilla tactics that can create Gladwell’s Tipping Point.  He will share his experience and ideas that will be valuable to any business person in any industry who wants to think about how to increase market awareness without spending a fortune.