http://www.blogtalkradio.com/lgkmarketingThe Marketing Mojo Show, innovative tips, strategies and approaches to give you a thoughtful edge to maximize your marketing momentum.enBlogTalkRadio.com. All Rights Reserved.Sun, 16 Jun 2019 00:30:00 GMTTue, 27 Jun 2017 19:30:00 GMTMarketingBlogTalkRadio Feed v2.0https://dasg7xwmldix6.cloudfront.net/hostpics/6116c224-b26c-435c-949d-91ef11a9ad0b_themarketingmojoshowbtr_edited-1.jpghttp://www.blogtalkradio.com/lgkmarketingThe Marketing Mojo Show, innovative tips, strategies and approaches to give you a thoughtful edge to maximize your marketing momentum.feeds@blogtalkradio.comBlogTalkRadio.commarketing,small business,small business marketing,social media marketing,bernadette rivell daniels,big data,blog,blogging,business directories,business in blue jeansThe Marketing Mojo ShownoThe Marketing Mojo Show, innovative tips, strategies and approaches to give you a thoughtful edge to maximize your marketing momentum.episodichttp://www.blogtalkradio.com/lgkmarketing/2017/06/27/a-facebook-live-marketing-guideMarketinghttp://www.blogtalkradio.com/lgkmarketing/2017/06/27/a-facebook-live-marketing-guide/#commentshttp://www.blogtalkradio.com/lgkmarketing/2017/06/27/a-facebook-live-marketing-guideTue, 27 Jun 2017 19:30:00 GMTA Facebook Live Marketing GuideHarness your marketing potential, capitalize on your capabilities and tap into the power of community, conversation and commentary on The Marketing Mojo Show, a 15-minute podcast and Twitter chat for small to medium-sized businesses and organizations.  On this episode, Max Szadek, the founder of Divabetic gives listeners a how-to guide on Facebook Live marketing.  As a regular user of this feature, his marketing efforts have been rewarded with additional exposure and excitement and he will share his expertise on how to implement a successful campaign, including highlights from the Divabetic doggie fashion show, a Facebook Live showstopping event. Get the conversation started with our question of the month: Have you used Facebook Live as a Marketing Tool?  Tag responses on Twitter with #mymarketingmojo and participate in the live chat. The Marketing Mojo Show is produced by LGK Marketing. 00:24:00The Marketing Mojo ShownoFacebook Live marketing,video marketing,social media marketing,Max Szadek,Divabetic Facebook LiveHear about how a doggie fashion show became a Facebook Live showstopper and how your event can enjoy the same success.http://www.blogtalkradio.com/lgkmarketing/2016/08/17/the-content-marketing-exposMarketinghttp://www.blogtalkradio.com/lgkmarketing/2016/08/17/the-content-marketing-expos/#commentshttp://www.blogtalkradio.com/lgkmarketing/2016/08/17/the-content-marketing-exposWed, 17 Aug 2016 17:00:00 GMTThe Content Marketing ExposéHarness your marketing potential, capitalize on your capabilities and tap into the power of community, conversation and commentary on The Marketing Mojo Show, a 15-minute podcast and Twitter chat for small to medium-sized businesses and organizations.  On this episode the secret weapon for killer content is revealed by Lacy Boggs, director of The Content Direction Agency and author of Make a Killing With Content:  Turn content into profits with a stratgey for blogging and content marketing. Find out why content really is king, what it means for your business and how to make it happen.   Get the conversation started with our question of the month: Does your business have a content marketing plan?  Tag responses on Twitter with #mymarketingmojo and participate in the live chat. The Marketing Mojo Show is produced by LGK Marketing. 00:21:00The Marketing Mojo Shownocontent marketing,blogging,content is king,Lacy Boggs,video contentThe secret weapon for killer content is revealed with Lacy Boggs, Director of The Content Direction Agency.http://www.blogtalkradio.com/lgkmarketing/2015/12/16/the-crowdfunding-phenomenon-how-to-position-and-pitch-your-business-for-capitalMarketinghttp://www.blogtalkradio.com/lgkmarketing/2015/12/16/the-crowdfunding-phenomenon-how-to-position-and-pitch-your-business-for-capital/#commentshttp://www.blogtalkradio.com/lgkmarketing/2015/12/16/the-crowdfunding-phenomenon-how-to-position-and-pitch-your-business-for-capitalWed, 16 Dec 2015 18:00:00 GMTThe Crowdfunding Phenomenon: How to Position and Pitch Your Business for CapitalHarness your marketing potential, capitalize on your capabilities and tap into the power of community, conversation and commentary on The Marketing Mojo Show, a 15-minute podcast and Twitter chat for small to medium-sized businesses and organizations.  On this episode get best strategies for how to make your crowdfunding campaign a success from Miranda Marquit, a financial journalist who writes for Planting Money Seeds, contributes to US News and World Report and is an expert contributor for AllBusiness.com. With traditional lenders often too strict, too slow and too cumbersome, many small businesses have turned to crowdfunding as a way to raise capital through groups such as Kickstarter, GoFundMe and Indigogo. Hear about how it works, if this is a good option for your business and what's involved to make it a successful venture. Get the conversation started with our question of the month: Has your business considered a crowdfunding campaign?  Tag responses on Twitter with #mymarketingmojo and participate in the live chat. The Marketing Mojo Show is produced by LGK Marketing.   00:23:00The Marketing Mojo Shownocrowdfunding,small business capital,Miranda Marquit,crowdfunding marketing,KickstarterCrowdfunding has become a viable source for small business capital. Hear about it from Miranda Marquit, a financial journalist.http://www.blogtalkradio.com/lgkmarketing/2015/06/17/an-entrepreneurs-guide-to-the-ultimate-business-planMarketinghttp://www.blogtalkradio.com/lgkmarketing/2015/06/17/an-entrepreneurs-guide-to-the-ultimate-business-plan/#commentshttp://www.blogtalkradio.com/lgkmarketing/2015/06/17/an-entrepreneurs-guide-to-the-ultimate-business-planWed, 17 Jun 2015 17:00:00 GMTAn Entrepreneur's Guide to a Lean Business PlanHarness your marketing potential, capitalize on your capabilities and tap into the power of community, conversation and commentary on The Marketing Mojo Show, a 15-minute podcast and Twitter chat for small to medium-sized businesses and organizations.  On this episode, find out why your small business needs a plan from Tim Berry, the founder of Palo Alto Software, author of Hurdle: The Book on Business Planning and official business plan expert at Entrepreneur.com.  And whether you're just getting started or are off and running, you'll gain insiight on how to craft a lean business plus get an introduction to a new concept and soon-to-be-published book, Lean Business Planning. Stir the conversation with a response to our question of the month:  Does your company have a formal business plan? Tag responses with #mymarketingmojo for a chance to hear your comment during the live episode and to participate in the live chat. The Marketing Mojo Show is produced by LGK Marketing, a&n00:19:00The Marketing Mojo Shownobusiness planning,small business plan,lean business planning,entrepreneur's guide,Tim BerryHarness your marketing potential, capitalize on your capabilities and tap into the power of community, conversation and commentary on The Marketing Mojo Show, ahttp://www.blogtalkradio.com/lgkmarketing/2015/04/15/a-hashtag-marketing-initiationMarketinghttp://www.blogtalkradio.com/lgkmarketing/2015/04/15/a-hashtag-marketing-initiation/#commentshttp://www.blogtalkradio.com/lgkmarketing/2015/04/15/a-hashtag-marketing-initiationWed, 15 Apr 2015 17:00:00 GMTA Hashtag Marketing Initiation  Harness your marketing potential, capitalize on your capabilities and tap into the power of community, conversation and commentary on The Marketing Mojo Show, a 15-minute podcast and Twitter chat for small to medium-sized businesses and organizations.  On this episode get a hashtag marketing initiation from Kristen Curtiss, a social media specialist with Constant Contact, a company that focuses on small business marketing.  Since the pound sign morphed into a hashtag in 2007, life has not been the same for social media.  Started on Twitter, hashtags are now used and hyperlinked on most social media platforms and have become a valuable marketing tool, if used thoughtfully.  Get the how to's and the how not to's for a hashtag marketing campaign and stir the conversation with a response to our question of the month: Does your business use hashtags in your tweets or posts and if so, how and when?  Tag responses on Twitter with #mymarketingmojo for a chance to hear your comment during the live episode and to participate in the live chat. The Marketing Mojo Show is produced by LGK Marketing Communications Collective, a women-owned small business.   00:23:00The Marketing Mojo Shownohashtags,hashtag marketing,Twitter,social media marketing,Kristen CurtissHarness your marketing potential, capitalize on your capabilities and tap into the power of community, conversation and commentary on The Marketing Mojo Showhttp://www.blogtalkradio.com/lgkmarketing/2015/02/26/a-mobile-marketing-makeoverMarketinghttp://www.blogtalkradio.com/lgkmarketing/2015/02/26/a-mobile-marketing-makeover/#commentshttp://www.blogtalkradio.com/lgkmarketing/2015/02/26/a-mobile-marketing-makeoverThu, 26 Feb 2015 17:30:00 GMTA Mobile Marketing MakeoverMobile shopping on Amazon.com surged to about 60% during the holiday season and with the use of mobile devices by consumers searching the internet, handling business as well as making purchases on the rise each year, it has become a necessity for small businesses to have a mobile marketing strategy.   On this episode of The Marketing Mojo Show, get a mobile marketing makeover with Brenda Stoltz, CEO of Ariad Partners and an expert contributor to AllBusiness.com.   Get the conversation started and use the hash tag #mymarketingmojo to answer the question: Is your website responsive for mobile customers? 00:24:00The Marketing Mojo Shownomobile marketing,mobile apps,QR codes,responsive websites,Brenda StoltzMobile shopping on Amazon.com surged to about 60% during the holiday season and with the use of mobile devices by consumers searching the internet, handling bushttp://www.blogtalkradio.com/lgkmarketing/2014/12/17/score-with-a-small-business-mentorMarketinghttp://www.blogtalkradio.com/lgkmarketing/2014/12/17/score-with-a-small-business-mentor/#commentshttp://www.blogtalkradio.com/lgkmarketing/2014/12/17/score-with-a-small-business-mentorWed, 17 Dec 2014 18:00:00 GMTSCORE with a Small Business MentorDaymon John of Shark Tank fame says "Mentors by far are the most important aspect of businesses."  And whether it's an experienced professional, a wise friend or an insider to show you the tricks of the trade, a mentor can be they key to taking your small business to the next level.  On this episode of The Marketing Mojo Show, find out what it really means to have a mentor and learn how to cultivate meaningful relationships.   Join the discussion with Terry Toomey, a Certified SCORE Mentor with a specialty in marketing mentorships. With 25+ years of experience in marketing and communications, including running a Washington, DC public relations firm, she was named 2004 Journalist of the Year by the SBA (DC) for her small business radio program.  With a unique insight, she will guide listeners through the advantages of fostering a mentor relationship and provide resources to get started.    Get the conversation started with the hashtag #mymarketingmojo and answer the question of the month:  Do you have a mentor - why or why not?   00:19:00The Marketing Mojo Shownomentors,SCORE,Daymon John,Terry Toomey,Small business mentoringDaymon John of Shark Tank fame says "Mentors by far are the most important aspect of businesses."  And whether it's an experienced professional, a wise friend ohttp://www.blogtalkradio.com/lgkmarketing/2014/11/19/a-small-business-reputation-management-briefingMarketinghttp://www.blogtalkradio.com/lgkmarketing/2014/11/19/a-small-business-reputation-management-briefing/#commentshttp://www.blogtalkradio.com/lgkmarketing/2014/11/19/a-small-business-reputation-management-briefingWed, 19 Nov 2014 18:00:00 GMTA Small Business Reputation Management BriefingYour online digital footprint provides the backbone for your reputation.  Review and complaint websites, blog comments, social media posts, pictures, mentions and more all combine to give an impression of you and your company, good or bad.  In this episode of The Marketing Mojo Show, learn how to find out what others are saying about you and discover how to take control of your brand and your name. The reputation management briefing will be conducted by former White House Associate Director of Media Relations, John Undeland.  Currently President of Undeland Associates, this strategic communications expert has represented public sector clients and high profile projects in this area and will offer practical advice for small business owners.   Get the conversation started and use the hash tag #mymarketingmojo to answer the question: Do you monitor the online reputation of your company or brand? 00:18:00The Marketing Mojo Shownoreputation management,online reputation,digital footprint,social branding,John UndelandYour online digital footprint provides the backbone for your reputation.  Review and complaint websites, blog comments, social media posts, pictures, mentions ahttp://www.blogtalkradio.com/lgkmarketing/2014/09/17/small-business-big-data-interventionMarketinghttp://www.blogtalkradio.com/lgkmarketing/2014/09/17/small-business-big-data-intervention/#commentshttp://www.blogtalkradio.com/lgkmarketing/2014/09/17/small-business-big-data-interventionWed, 17 Sep 2014 17:00:00 GMTSmall Business Big Data InterventionWith every website click and every tweet, share, like and call center inquiry, your company's data volume grows and grows.  Big Data may be the newest marketing phenomenon but it can also be an overwhelming bit of TMI for small businesses to review, monitor and analyze all of these figures, numbers and stats.  This episode of The Marketing Mojo Show will guide small businesses through these three maneuvers: Where to find the dataWhat data is important for your businessHow to use data to target your customers and develop new clients  To help guide listeners is special guest Nancy L. Hohns, LGK Marketing's in-house strategist, a marketing communications leader and idea architect with more than 25 years national experience in marketing, brand strategy, advertising, public relations and special events and author of In the Thick of It, Big Data vs. Gut Instinct.  Get the conversation started and use the hash tag #mymarketingmojo to comment on the question: How do you capture data for your business and what do you do with it? 00:25:00The Marketing Mojo ShownoBig Data,data analysis,data marketing,small business data,Nancy HohnsWith every website click and every tweet, share, like and call center inquiry, your company's data volume grows and grows.  Big Data may be the newest marketinghttp://www.blogtalkradio.com/lgkmarketing/2014/08/20/webmaster-by-default-maintenance-musts-for-your-small-biz-siteMarketinghttp://www.blogtalkradio.com/lgkmarketing/2014/08/20/webmaster-by-default-maintenance-musts-for-your-small-biz-site/#commentshttp://www.blogtalkradio.com/lgkmarketing/2014/08/20/webmaster-by-default-maintenance-musts-for-your-small-biz-siteWed, 20 Aug 2014 17:00:00 GMTWebmaster by Default: Maintenance Musts For Your Small Biz SiteThis episode of The Marketing Mojo Show covers maintenance musts to protect and enhance your website, the online hub of every small business.  More often than not, the owner of a small business is the chief cook, bottle washer, marketing czar and webmaster. Launching a website is only part of the equation, for it requires regular TLC. This is where Darnell Smith comes in.  He is the Founder of Business in the Black, a web development company that builds custom websites for businesses to manage themselves and he will bring his years of experiences and insight from working with small businesses to guide listeners through: Must-do list items (such as updates, backups) and how often to do themFrequent missteps and how to avoid themMost-feared tasks and how to make them routineCommon website terms and what they mean For small business owners who list webmaster as one of their many responsibilities or others who might be anxious after discovering "other duties as needed" includes updating the company website, this show is not to be missed. Get the conversation started and use the hash tag #mymarketingmojo to comment on the question: Does your business have a dedicated webmaster, an outsourced webmaster or do you handle it along with other responsibilities? 00:17:00The Marketing Mojo Shownowebmaster,website maintenance,small business website,Darnell Smith,Business in the BlackThis episode of The Marketing Mojo Show covers maintenance musts to protect and enhance your website, the online hub of every small business.  More often than nhttp://www.blogtalkradio.com/lgkmarketing/2014/07/16/content-marketing-and-your-small-business-blogMarketinghttp://www.blogtalkradio.com/lgkmarketing/2014/07/16/content-marketing-and-your-small-business-blog/#commentshttp://www.blogtalkradio.com/lgkmarketing/2014/07/16/content-marketing-and-your-small-business-blogWed, 16 Jul 2014 17:00:00 GMTContent Marketing and Your Small Business BlogWhether it's blogs, white papers or YouTube videos, original content is a crucial component of every small business marketing strategy and this month's guest on The Marketing Mojo Show will help listeners with a key component of this content marketing - the blog.  Kristi Hines is a professional blogger and social media strategist and she will provide insider insight to help listeners set up, sustain and succeed with their small business blog.   Why should you blog?  Is Wordpress the way to go?  What are the must-have plug-ins?  Where can you to find inspiration for blog posts?  If you find yourself asking these questions, you won't want to miss Kristi Hines' visit to The Marketing Mojo Show.        00:18:00The Marketing Mojo Shownoblog,Kristi Hines,original content,WordPress blog,content marketingWhether it's blogs, white papers or YouTube videos, original content is a crucial component of every small business marketing strategy and this month's guest onhttp://www.blogtalkradio.com/lgkmarketing/2014/06/18/facebook-and-marketing-technology-for-small-businessesMarketinghttp://www.blogtalkradio.com/lgkmarketing/2014/06/18/facebook-and-marketing-technology-for-small-businesses/#commentshttp://www.blogtalkradio.com/lgkmarketing/2014/06/18/facebook-and-marketing-technology-for-small-businessesWed, 18 Jun 2014 17:00:00 GMTFacebook and Marketing Technology for Small BusinessesIn this episode of The Marketing Mojo Show, Ramon Ray, Technology Evangelist with Smallbiztechnology.com and best-selling author of The Facebook Guide to Small Business Marketing will share his experience on how to use technology, including social media such as Facebook, to grow your small business. Ray, a global speaker, has authored many articles on how businesses can thrive with technology and has writings have appeared in Entrepreneur, PCWorld, Black Enterprise and more.   Trying to keep up with the changing policies and alogorithms at Facebook?  Want to maxmize your marketing and event planning impact? Need to get up to speed on how technology relates to your marketing efforts?  You'll get resources, strategies and mojo here.   Ray's unique insight makes this a go-to listening event for entrepreneurs and small business owners across the world.   00:18:00The Marketing Mojo ShownoFacebook,small business marketing,Facebook marketing,technology marketing,Ramon RayIn this episode of The Marketing Mojo Show, Ramon Ray, Technology Evangelist with Smallbiztechnology.com and best-selling author of The Facebook Guide to Smallhttp://www.blogtalkradio.com/lgkmarketing/2014/05/21/small-business-marketing-on-your-own-termsMarketinghttp://www.blogtalkradio.com/lgkmarketing/2014/05/21/small-business-marketing-on-your-own-terms/#commentshttp://www.blogtalkradio.com/lgkmarketing/2014/05/21/small-business-marketing-on-your-own-termsWed, 21 May 2014 17:00:00 GMTSmall Business Marketing on Your Own TermsThis episode, Small BusinessMarketing on Your Own Terms, provides advice and insight on how to effectively combine old school and digital marketing tactics utilizing your unique talents and resources at hand and features Susan Baroncini-Moe, business and marketing strategist, and author of Business in Blue Jeans: How to Have a Successful Business on Your Own Terms, in Your Own Style. The book has been described as the best little how-to book for starting and running a small business.  As a veteran of the web industry, Baroncini-Moe has worked with clients on four continents, in both profit and nonprofit industries, with startups and growth companies, in all different industries, and has been mentoring entrepreneurs and small business owners for over fifteen years. Stir the conversation with a comment or response to the question: In the last month, how did you spend most of your time – accomplishing tasks or achieving results?  Tweet with #mymarketingmojo for a chance to hear your comment during the live episode and to participate in the live chat. The Marketing Mojo Show is produced by LGK Marketing Communications Collective, a women-owned small business. 00:30:00The Marketing Mojo Shownomarketing,startups,small business,entrepreneurs,marketing strategyThis episode, Small BusinessMarketing on Your Own Terms, provides advice and insight on how to effectively combine old school and digital marketing tactics utilhttp://www.blogtalkradio.com/lgkmarketing/2014/04/16/small-business-search-strategies-to-attract-customers-clients-and-donorsMarketinghttp://www.blogtalkradio.com/lgkmarketing/2014/04/16/small-business-search-strategies-to-attract-customers-clients-and-donors/#commentshttp://www.blogtalkradio.com/lgkmarketing/2014/04/16/small-business-search-strategies-to-attract-customers-clients-and-donorsWed, 16 Apr 2014 17:00:00 GMTSmall Business Search Strategies to Attract Customers, Clients and DonorsThis episode, Small Business Search Strategies to Attract Customers, Clients and Donors, features Chris Gregory, a Managing Partner and Director of SEO at DAGMAR Marketing, a leading SEO and digital marketing agency. He is also an expert contributor to AllBusiness.com in various subjects including business directories.  Stir the conversation with a comment or response to the question: Q1: What tools do you use to help customers find you? Tag responses on Twitter with #mymarketingmojo for a chance to hear your comment during the live episode and to participate in the live chat. In a marketing melting pot of limitless possibilities, small businesses often find resources in short supply, budgets tight and time not on their side. They must be realistic in their approach, execution and performance. The Marketing Mojo Show provides a forum to share, shape and sharpen the saw of marketing opportunities with guest interviews and reviews of ideas and insights; practices, principles and platforms; news, tools and tips. Take a few minutes to harness your marketing potential, capitalize on your capabilities and tap into the power of community, conversation and commentary. The Marketing Mojo Show is produced by LGK Marketing Communications Collective, a women-owned small business. 00:22:00The Marketing Mojo Shownomarketing,small business,digital search,business directories,search directoriesThis episode, Small Business Search Strategies to Attract Customers, Clients and Donors, features Chris Gregory, a Managing Partner and Director of SEO at DAGMAhttp://www.blogtalkradio.com/lgkmarketing/2014/03/19/brand-design-and-visual-messaging-4-small-businessesMarketinghttp://www.blogtalkradio.com/lgkmarketing/2014/03/19/brand-design-and-visual-messaging-4-small-businesses/#commentshttp://www.blogtalkradio.com/lgkmarketing/2014/03/19/brand-design-and-visual-messaging-4-small-businessesWed, 19 Mar 2014 17:00:00 GMTBrand Design and Visual Messaging 4 Small Businesses  Harness your marketing potential, capitalize on your capabilities and tap into the power of community, conversation and commentary on The Marketing Mojo Show, a 15-minute podcast and Twitter chat for small to medium-sized businesses and organizations. In a marketing melting pot of limitless possibilities, small businesses often find resources in short supply, budgets tight and time not on their side. They must be realistic in their approach, execution and performance. The Marketing Mojo Show provides a forum to share, shape and sharpen the saw of marketing opportunities with guest interviews and reviews of ideas and insights; practices, principles and platforms; news, tools and tips. This episode features Bernadette Rivell Daniels, founder of Identity Brand + Design, a full-service, design-centric agency that helps businesses navigate through their identity crisis issues.  Through strategic brand and design solutions, they lead clients to differentiate and discover their true "ID." Stir the conversation with a response to our question of the month: Q1: Is professional design important and why? #mymarketingmojo .  Tag responses on Twitter with #mymarketingmojo for a chance to hear your comment during the live episode and to participate in the live chat. The Marketing Mojo Show is produced by LGK Marketing Communications Collective, a women-owned small business.   00:16:00The Marketing Mojo Shownomarketing,communications,LGK Marketing,Bernadette Rivell Daniels,Idenity Brand + DesignHarness your marketing potential, capitalize on your capabilities and tap into the power of community, conversation and commentary on The Marketing Mojo Show