Brand Yourself/Get Noticed: Stand Out in a Crowd

Well, it's only fitting since we are going to be at the ACHI Awards show that we replay this special episode on branding. Once again, Nikki Curry provides her highly sought after, expert advice on how to brand yourself and stay ahead of the game.

What makes you and your business different? What sets you apart in the marketplace? A brand quickly identifies what your expertise and style is, and it differentiates you from everyone else. A good brand conveys the essence of your business concisely and quickly, and inspires buyers to check out what you have to offer. It has personality, just as you do. Your brand should have a strong influence on others.

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