Ross Fishman, JD, expands on his recent Legal Management column about avoiding slashing all marketing costs due to the COVID-19-related business downturn ("The Top 5 Budget Items Law Firms Will Try to Slash in Response to COVID-19"). Instead, he advocates for hustling for new business, emphasizing busy practice areas and focusing your spend where it counts in order to stay competitive.
Fishman's newest books can be found on Amazon: The Ultimate Law Firm Associate's Working-From-Home Marketing Checklist and The Ultimate Law Firm Partner’s Working-From-Home Marketing Checklist.
Easter egg: See if you can count how many times the host's dog insists her squeaky toy is more important than this interview. Working from home!
Ross Fishman, JD, specializes in branding, websites and marketing training for law firms. A former litigator, marketing director and marketing partner, he has helped hundreds of firms dominate their markets. Fishman was the first inductee into the Legal Marketing Association’s “Hall of Fame.” He’s written seven marketing books, which are available on Amazon.