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Everything You Ever Wanted to Know About Book Publicity!

  • Broadcast in Lifestyle
Kristen Moeller

Kristen Moeller


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Dan Smith founded Smith Publicity in 1997, but his road to publicity was anything but typical. A former college basketball player, he spent nearly 15 years working in higher education, marketing and advertising. In “previous lives” he repossessed cars, dismissed students from college and even officiated at paintball combat games. In 1995, he began freelance promotional writing and providing publicity campaign management services for PR and publicity firms around the nation. Noted for his ability to create persuasive, attention-grabbing promotional angles and savvy media relations talent, he quickly became an in-demand freelance publicist.

After launching Smith Publicity in 1997, within 48 hours of managing his first campaign he landed an author on the Montel Show. Since then, he has managed over 900 national and international publicity campaigns and placed authors, business leaders, inventors and entrepreneurs on virtually every major national TV talk show, and thousands of local, regional and national radio programs and blogs and Internet outlets of every interest.