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360 Reputation Marketing - The Value of Trust

  • Broadcast in Marketing
Karen Rands

Karen Rands


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Learn how startups use 360 Reputation Marketing to get big results and reach their potential for the founders and investors.   Dean Trevelino joins Karen Rands on the Compassionate Capitalist Podcast to talk about the importance of an integrated strategy that creates a trusted relationship with your target customer, good will to grow the value of the company for stake holders, and conscious capitalism to maintain trust and good will in the midst of a crisis.  Karen & Dean talk about the 5 types of media that makes up 360 Marketing that is outcome driven. 360 Reputation Marketing is a critical aspect of gaining trust from investors when raising capital through General Solicitation. Watch this as a video

Dean also shares insights on how to build a team and manage steady growth of Trevelino/Keller over 17 years and multiple catastrophic economic crisis events, resulting in #2 ranking across many industries.  Learn more at 

Karen provides insight from her 15 years of working with entrepreneurs and investors and why this information contributes to the wealth creation of an investor backed successful startup.  Karen is the best selling author of Inside Secrets to Angel Investing.  Get more info about how her firm is a trusted adviser to entrepreneurs and investors about wealth creation from Compassionate Capitalism at 

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