Brad is a cross generational expert and a business consultant who helps small companies and individuals to understand how technology transforms culture and behavior, and how that impacts management, interaction and expectations.
Brad is also the international bestselling and award-winning author of Liquid Leadership: From Woodstock to Wikipedia which delves deeply into the subject of new leadership styles – mainly how to get the tech-savvy Generation Y and analogue Baby Boomers working together.
From being a sickly kid who almost lost his Brad started the first Dot Com Company to go public on NASDAQ —K2 Design. Brad started this company without start up capital, bank loans or financial help of any kind, and within three years, raised over $7 million through private placement and an IPO, had 425% growth for 5 straight years, attracted over 60 employees, 4 business partners and offices worldwide. Brad was catapulted from entrepreneur to C-Suite Executive, and began to apply a unique management model to the first wave of young, tech-savvy Generation X & Y Workers… All of which are retold in his book Liquid Leadership. Today Brad teaches businesses as well as parents how to communicate and motivate today’s generations…