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ISM nabs ADR tipping the scales of change in their favor

  • Broadcast in Business
Jon Hansen

Jon Hansen


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What is ironic about the ISM acquisition of ADR is that back in the Spring of 2009 I had assembled a guest panel that included David Clevenger from Corporate United, Charles Dominick of Next Level Purchasing, Cindy Allen-Murphy from Buyers Meeting Point and Tim McCarthy from IACCM to discuss the topic "Is The Traditional Association Model Dead?"  By the way, here are the links to both Part 1 and Part 2 of the series.

While we invariably covered a great deal of ground ISM did come up during the conversation several times, particularly has it related to their then educational offering and whether or not it was keeping pace with the demands of a dramatically changing global marketplace.

Fast forward to 2012, and one of the most immediate reactions to the ADR acquisition, relative to both the panel discussion and corresponding comment(s), is that someone at ISM was obviously listening if not to the show itself, at least to the winds of change that have encompassed the industry for the past few years.

The fact that with the introduction of their own newly launched curriculum and their 25th Anniversary "call to action," means that ISM not only sought needed change, they sought one of the harbingers of it.