In his pending book "Twitterville: How Businesses Can Thrive in the New Global Neighborhoods," Shel Israel who has been referred to by some as the "Godfather of Social Media" shares his unique insights on how the new medium is redefining global enterprise. Since 2005, Israel has interviewed more than 350 people in 38 countries on social media's impact on culture and business. In fact for Twitterville alone, he interviewed 125 people - 100 of whom will be cited in the book. Revealing the diversity and reach of social media, the people with whom he's connected have included business icons such as Dell Computer founder Michael Dell, and GM Vice Chairperson Bob Lutz to China's first blogger Isaac Mao and Wael Abbas who posts hidden-video cameras of Egyptian Police brutality on Youtube. A senior fellow in the Society for New Media Research (SNCR) a member of the Board of Advisors for the Social Media Club and Smartbrief on Social Media, Israel's grasp and practical understanding of social media's role in 21st century business in and of itself defines and shapes the very medium he writes and speaks about. This is a 60-minute segment that you will not want to miss!