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As social networking evolves into a primary vehicle for establishing relationships, the medium's impact on the world of business is unquestionably significant. Where will social networking take us in the future, and will it ultimately become one of the key differentiators for companies in terms of bottom line success? To answer this as well as other questions we will be joined by an esteemed panel of social networking experts which includes Ecademy Founder Penny Power, bestselling author of 27 books including “The Truth About Profiting from Social Networking” Patrice-Anne Rutledge, and social marketing guru Andrew Ballenthin.