Martin is the Chief Executive Officer of the Snow & Ice Management Association. He has been with SIMA since June of 2007 and has over 15 years experience working with non-profit trade and professional associations. He spends his time with SIMA working with the board of directors on governance, strategic direction and innovation. His role also includes advocacy for SIMA, both to governmental bodies such as members of the U.S. Congress, the insurance industry, and to consumers of snow and ice services. In 2004, he was designated as a Certified Association Executive (CAE) by the American Society of Association Executives.