New Sincerity Works was formed in the summer of 2014 by Mike Tittel (ex-Loud Family, current drummer for Roger Klug Power Trio). The band was created in the image of what all bands should look like: themselves. The songs contain modest, heart on your sleeve themes mashed up with indie-pop, Americana and 1980's guitar-driven new wave, for a decidedly familiar, yet fresh presentation. The band has invited comparisons to a second distant cousin of Alex Chilton as well as Guided By Voices, Paul Westerberg, Phoenix and the Postal Service. As one fan from North Carolina said: "The music is like hearing your best friend sing. And who wouldn't want to hear that?