Your Brand with Joanne McCall

Today on Your Brand with Joanne McCall: When it comes to business and technology, many of us feel like we’re falling behind. We’ve tried to keep up with the latest device or digital channel only to wonder if it’s helping our business. We’ve chased after all that’s cool only to discover that our customers have moved on to something else, so what is a savvy business or marketing person to do? Rick Mathieson is an award-winning writer and leading voice on marketing in the digital age. He is the author of The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World (AMACOM; April 2010), who says it’s not about trying to keep up with the latest and greatest tool or social outlet. You are not out of the loop simply because you don’t understand everything digital yet, but what you do need is a philosophical framework for approaching any digital marketing initiative, whether it’s using the channels we know and deal with today – mobile, Facebook, Twitter and so on – or channels five years from now that we haven’t yet imagined. Learn what you need to know to keep your business competitive in the days, months and years to come on Your Brand With Joanne McCall.