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Your Brand with Joanne McCall

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Today on Your Brand with Joanne McCall we'll be talking to David Heenan, author of Bright Triumphs from Dark Hours: Turning Adversity into Success. At a time when owning a small business resembles a roller-coaster ride on the way down, the stories in this book are instuctive and offer suggestions on how we can overcome life's darkest hours. We'll discuss the six principles David uncovered as he interviewed each of the 10 extraordinary individuals featured in Bright Triumphs. David Heenan is a former senior executive with Citigroup, is a trustee of the Estate of James Campbell, and a visting professor at Georgetown University. His articles have appeared in Harvard Business Review, the Sloan Management Review, the Wall Street Journal and the New York Times. He is author of six other books including Flight Capital.

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