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Episode #64: Jerry interviews Matt Gillogly about knowing your demographic

  • Broadcast in Marketing
THE Jerry Jones

THE Jerry Jones


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This month, I interview a long-time JJD friend, Matt Gillogly. Matt is an entrepreneur who has found a way to help men with ED. As you might imagine, selling a solution to ED can be problematic. Yet, no matter how uncomfortable it may be, it is a very real issue to many. Take notes as we discuss: “Selling Cures in Erectile Dysfunction & Dentistry!”

In business our business is to sell our product. Take a listen to Matt as he shares how he and his team work with men to sell them a product they desperately want but don’t want to talk about.

Just a few of the topics we discuss are:

  • Attracting Patients that Pay, Stay and Refer
  • Being Really Clear about Who is Your Who (Demographic)
  • Thinking Higher End Items that Insurance Won’t Touch
  • Finding Patient Biases
  • The High-End Hurdle Mentality
  • Being an Influencer/Authority
  • Selling by Asking Questions
  • And, much, much more. . .