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Episode #63: Old School Entrepreneurship with Jerry Jones and James Erickson

  • Broadcast in Marketing
THE Jerry Jones

THE Jerry Jones


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This month’s interview features long-time entrepreneur and friend to Jerry Jones Direct (and me, personally), Mr. James Erickson. In this month’s audio, we examine “Retro/Old School Entrepreneurship!” James is the CEO and Founder of Stridebox, a monthly “box” company for runners, based in Bend, Oregon.

James is also a Veteran (Marines!); I’m very proud to know him and thank him for his service.

Just a few of the topics we discuss are:

  • From stuffing envelopes to founding one of the best subscription box businesses
  • Marketing to grab attention
  • Twitter and social media – time to leverage them!
  • Testing before beginning
  • Subscriber base equates patient base!
  • Ideas to Surprise and Delight as a business owner
  • Social media is a marathon not a sprint
  • The importance of brand recognition
  • Building relationships with customers
  • And, much, much more. . .