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Episode #54: The Hidden Dangers Of Accepting Credit Cards

  • Broadcast in Marketing
THE Jerry Jones

THE Jerry Jones


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This month’s interview features Mr. Bruce Feller and is about, "The Hidden Dangers of Accepting Credit Cards They Don’t Want You to Know!”  Bruce is with Heartland Payment Solutions. In this month’s audio, he shares critical information you’ll want to know as credit card processing is a complex business riddled with freaks, geeks and charlatans looking to jack your profits.

Bruce gives us 4.1 Million reasons why this information is so important! The security aspect alone of this topic should warrant your attention like it did mine.

Just a few of the topics we discuss are:

  • Being PCI Compliant
  • Credit Card Processing Hang-ups
  • Merchant Bill of Rights
  • Overhead Creep
  • Knowing Card Interchange Rates
  • Credit Cards Vs. Debit Cards
  • When Credit Card Processing Surges
  • Old Fashioned Customer Service
  • EMC – Or, the “Chip”
  • Transparency is Key
  • And, much, much more. . .