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Episode #13: The top “offline” media for new patients

  • Broadcast in Marketing
THE Jerry Jones

THE Jerry Jones


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Most dentists are so focused on online media to include SEO, google Adwords, and social media, that they have almost completely ignored the opportunities traditional media can provide.

The trend to move online from “offline” sources and the complete abandonment in most cases of traditional ad media is a move most will soon regret.

Competition online is brutal. The cost to maintain an aggressive online presence are climbing.

Smart money moves where it’s welcome and where it can produce friends – when you spend $1 it returns with $2 or more in friends in a period of 90 days or less. An investment of $5000 should yield a $10,000 or better return in 90 days. And so on.

On today’s radio show, Jerry Jones and Kevin Anderson will explore traditional media most are ignoring and how to profit from the mass exodus of media that in most cases works as well if not better than ever before.