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Radio ITVT: T Time Discusses AI in Media with Iris.TV CEO

  • Broadcast in Television
Tracy Swedlow

Tracy Swedlow


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Field Garthwaite, CEO of IRIS.TV discuss how the company leverages data and AI to help companies optimize the performance of their video assets.

Chapter 1: About (1:30)

Field Garthwaite, CEO of, talks about how his company is a video personalization and programming platform. It is like a brain sitting atop a client’s infrastructure that closes the loop between video performance and provider optimization.

Chapter 2: How AI can help with processing the data (3:00)

Chapter 3: How to measure the performance of video assets (5:00)

Chapter 4: Driving revenue with multiple business models (8:30)

Chapter 5: On the balance between OnO and social platforms (11:30)

Chapter 6: Maximizing revenue by optimizing ad placement (14:50)

Chapter 7: On building optimal recommendations (24:00)

Chapter 8: Cool uses for AI in media (26:00)

Chapter 9: On boosting a TV show with bonus content (28:00)

Be sure to check out for details and news about the upcoming TVOT SF 2019 show in San Francisco!