Field Garthwaite, CEO of IRIS.TV discuss how the company leverages data and AI to help companies optimize the performance of their video assets.
Chapter 1: About iris.tv (1:30)
Field Garthwaite, CEO of iris.tv, talks about how his company is a video personalization and programming platform. It is like a brain sitting atop a client’s infrastructure that closes the loop between video performance and provider optimization.
Chapter 2: How AI can help with processing the data (3:00)
Chapter 3: How to measure the performance of video assets (5:00)
Chapter 4: Driving revenue with multiple business models (8:30)
Chapter 5: On the balance between OnO and social platforms (11:30)
Chapter 6: Maximizing revenue by optimizing ad placement (14:50)
Chapter 7: On building optimal recommendations (24:00)
Chapter 8: Cool uses for AI in media (26:00)
Chapter 9: On boosting a TV show with bonus content (28:00)
Be sure to check out http://thetvoftomorrowshow.com for details and news about the upcoming TVOT SF 2019 show in San Francisco!