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Is Bigger Always Better? A Discussion about TV, Data and Social Networks at TVOT

  • Broadcast in Television
Tracy Swedlow

Tracy Swedlow


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Thanks to the generosity of Lotame, ITVT is pleased to make available free of charge an audio recording of the TVOT SF 2018 session, "Is Bigger Always Better? A Discussion about TV, Data and Social Networks." The session was described in the show brochure as follows:

"In biology, size determines many things--metabolism, acceptable shapes of bodies, volume-to-height ratios. They call this the 3/4 power-scaling rule, and it's manifest throughout the natural world. In social systems, similar laws pervade that order everything from the ratios of the sizes of cities, the frequency of words, the popularity of content, and the return on movies. These patterns beg the question as to whether such orderings are the result of our nature or our social order. 

How does this matter to TV and advertising? Many of the same questions persist? Why are big shows more valuable? Why do shows scale the way they do? What are the implications as more and more content appears on closed systems? And what of advertising? 

This panel will attempt to ask some of these fundamental questions in an era when share viewing means something very different than it was years ago." Panelists included:

• Colin Dixon, Chief Analyst, nScreenMedia

• Ethan Dreilinger, Senior Client Solutions Engineer, IBM Watson Media

• Seth Haberman, President, Sense Education (Moderator)

• Ryan Reed, Director of Innovation, TV/Video, Lotame

• Anne Schelle, Managing Director, Pearl TV

• Shereta Williams, President, Videa

(Note: Our next TV of Tomorrow Show event, TVOT NYC 2018, will take place December 6th. Purchase your tickets here before midnight September 30th to receive the Early-Bird Discount--a $300 savings on the regular price!)