[itvt] is pleased to present an audio recording of the TVOT NYC 2017 session, "Beyond OTT: Delighting the Audience!" The session, which was presented by Axonista, was described in the show brochure as follows:
"The ability to create moments of delight is a key strength of any great storyteller.
During the past few years, where the models of delivery and consumption of TV have gone through huge transformation, the challenge has been to reach, grow--and keep--audiences on an ever-changing array of platforms.
For the most part, linear TV has been shoved into mobile and OTT without much thought of the capabilities of these new platforms, and delighting the audience has gotten lost in the mix.
Our panel of experts are leaders in storytelling across all types of genres and formats, from interactive shopping to news to VR. They share a common vision to delight and engage their audiences, and have succeeded at providing something of value that people actually want to engage with.
We will discuss and share lessons learned in developing OTT strategies, growing audiences and monetizing them, and discuss the key challenges in creating interactive and immersive viewing experiences." Panelists included:
(Note: We will shortly be announcing our next TV of Tomorrow Show event, TVOT SF 2018.)