BlogTalkRadio uses cookies. By using our services, you're agreeing to our Cookies Policy. Got it

Our Terms of Use and Privacy Policy have changed. We think you'll like them better this way.

Radio ITVT Mike Fitzsimmons on His New, AI-Powered Advertising Commerce Company

  • Broadcast in Television
Tracy Swedlow

Tracy Swedlow


Follow This Show

If you liked this show, you should follow Tracy Swedlow.

Last month, Connekt--a company which offers an artificial intelligence (AI)-powered, "in-content," transactional advertising engine that allows viewers to interact with ads and content in real time and provides them with an instant path to purchase--emerged from stealth mode. The company, whose founders include Mike Fitzsimmons, former CEO of tcommerce pioneer, Delivery Agent, also announced partnerships with LG and Gracenote, among others. 

In this recorded interview with [itvt] Editor-in-Chief, Tracy Swedlow, Fitzsimmons discusses the four main elements of the company's platform--CARL (AI that processes and analyzes TV viewership, engagement and commerce data in order to provide predictive targeting, ad delivery and measurement); FLX (an ad-delivery platform, that enables creation, optimization and management of "in-moment" campaigns from a centralized interface); Transakt (tcommerce technology, for which Connekt recently received a patent); and Datascope (reporting and analytics); explains how the company was formed and how it draws on Delivery Agent's tcommerce heritage; outlines its plans for the future; and more.