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Radio [itvt]: "How to Mobilize a Content Team" at TVOT SF 2017

  • Broadcast in Television
Tracy Swedlow

Tracy Swedlow


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[itvt] is pleased to present an audio recording of the TVOT SF 2017 panel session, "How to Mobilize a Content Team." The session was described in the show brochure as follows:

"The content marketplace is unstable terrain, and our industries rely on visionary talent to imagine its new frontiers. The problem: we rely on anachronistic methods when we organize our content teams around old processes, homogenous perspectives, and echo-chamber logic. In the era of fragmented attention, how do we recruit and manage teams that generate novel and compelling stories? How do we cultivate creative intuition without straitjacketing it into reductive, pseudo-industrial procedure? And in what formation must our content teams position themselves to be resilient and adaptive, as tastes, technologies, and ways of watching proliferate or evaporate altogether? 

Invited to this panel are leaders at the vanguard of digital content, whose collective experience has generated billions of views: together, their work represents a movement that already rivals the reach of the Gutenberg Bible. Their diverse sets of experience prime them to discuss the possibilities and perils of team-building in times where nothing is certain." Panelists included:

  • Michael Gaston, CEO, (Moderator)
  • Aaron Godfred, VP of Content and Partnerships, Omaze
  • Weston Green, VP of Video, Dose
  • Matthew Levin, CEO, Donut Media
  • Chad Mumm, VP of Vox Entertainment/Creative Director, Vox Media


(Note: We have just announced that our next event, TVOT NYC 2017, will take place December 7th. Until September 12th, tickets will be available at the Super-Early-Bird price of $675. Purchase your tickets here.)