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Radio [itvt]: "Programming in the Era of Social Media and OTT" at TVOT NYC 2016

  • Broadcast in Television
Tracy Swedlow

Tracy Swedlow


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[itvt] is pleased to present an audio recording of the TVOT NYC 2016 session, "New Ways of Viewing, New Kinds of Content: Programming in the Era of Social Media and OTT." The session was described in the show brochure as follows:

"This session will explore the new social and interactive programming formats, the new kinds of viewing experiences, and the changing relationships between creators and their audiences that are emerging--particularly among Millennials and Gen Z--as video content is increasingly viewed not only over-the-top, but on social media platforms, such as Snapchat, Instagram, Facebook and YouTube. 

In addition to identifying new content genres and viewing behaviors that have emerged natively on such platforms, and attempting to understand how fundamental a change in audience tastes, expectations and habits they represent, panelists will examine how established media companies are adapting their own content-creation, presentation, distribution and monetization strategies in response to these developments, and how new social-video programming formats and viewing behaviors are likely to impact the content and the business of television going forward." Panelists included:

•    Adam Duritza, Senior Director of Global Partnerships, Yahoo
•    Michael Gaston, CEO, Cut.com
•    Sarah Malkin, VP of Programming, New Form Digital
•    Adam Ostrow, Chief Strategy Officer, Mashable
•    Jim Spare, COO, Interlude
•    Tracy Swedlow, Editor-in-Chief, [itvt] (Moderator)