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Radio [itvt]: Balancing Traditional National TV Advertizing with Advanced TV Adv

  • Broadcast in Television
Tracy Swedlow

Tracy Swedlow


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(Note: We have just announced that TVOT SF 2016 will take place June 7th-8th--purchase your Super-Early-Bird tickets here: http://tvotsf2016.eventbrite.com.)

[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Balancing Traditional National TV Advertising with Advanced TV Advertising." The session was described in the show brochure as follows:
Television has long been about mass reach, and it continues to be more about scale than are many other media. But discovering and delivering on that audience in new ways has started. This session will see those in the middle of it sharing their experiences, as they balance 1) delivering on media plans containing traditional large-scale TV with 2) implementing advanced advertising methods. Panelists include:

  • Jonathan Bokor, SVP/Director of Advanced Media, Starcom MediaVest
  • Jason Brown, VP of National Advertising Sales, AT&T AdWorks
  • Cathy Hetzel, Corporate President, Rentrak
  • Bruce Kasrel, Product Marketing Director, Rovi
  • Rick Mandler, VP of Strategy and Digital Media Sales, ABC Television Network Sales
  • Chris Pizzurro, Head of Business Development, Sales and Marketing, Canoe (Moderator)
  • Seth Walters, Senior Partner, Interactive and Connected TV, Modi Media


Coming Up Soon...!

The TV of Tomorrow Show
San Francisco  - June 7-8, 2016

Web Site: http://www.thetvoftomorrowshow.com
Follow on Twitter and Periscope: @tswedlow or @tvotshow

Sponsored By...
nScreenMedia, Digitalsmiths, Accedo, Canoe

To find out more about SPEAKING, SPONSORSHIP and EXHIBITION opportunities, please contact us at swedlow@itvt.com or 415-608-4766.