(Note: We have just announced that TVOT SF 2016 will take place June 7th-8th--purchase your Super-Early-Bird tickets here: http://tvotsf2016.eventbrite.com.)
"Big Data and the Advertising of Tomorrow" at TVOT NYC 2015
[itvt] is pleased to present an audio recording of the TVOT NYC 2015 session, "Big Data and the Advertising of Tomorrow." The session was described in the show brochure as follows:
"This session will focus on Big Data and the new forms of television advertising that it makes possible, assessing the progress that has been made in implementing programmatic TV buying and addressability to date, and examining what else needs to happen in order for their promise to be fully realized.
Panelists will address such questions as: What are the most important advances that have been made so far and what can be learned from them? What are the issues still hindering progress and how can they be resolved? What is the relationship between addressable and programmatic today, and how will that relationship evolve going forward? What impact will data-driven advertising have on the creative side of the business? To what extent will it devalue sellers' inventory? How reliable are the data that drive programmatic and addressable TV advertising? And how easily can the effectiveness of such advertising be measured?" Panelists included: