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Radio [itvt]: Univision SVP Digital and Screenz CEO Discuss "La Banda" App

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Tracy Swedlow

Tracy Swedlow

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Last month Spanish-language broadcaster, Univision, launched two interactive/social TV apps: the "Conecta" app, which is designed to enhance its music-based reality show, "La Banda"; and the "UniNovelas" app, which is targeted at viewers of its popular "telenovelas" (soap operas). The apps were the result of a partnership with cross-media interactive TV company, Screenz, which will see the latter creating a range of "customized digital experiences for [Univision's] major shows and tent pole events."

In this video interview with [itvt] Editor-in-Chief, Tracy Swedlow, Screenz CEO, Eli Uzan, and Univision's SVP of Digital, Sameer Deen, discuss the new apps, their companies' partnership, their views of the interactive/social TV space, and more.

Note: Along with over 100 other industry leaders, Uzan and Deen will be speaking at TVOT NYC 2015 (December 3rd at the SVA Theatre in New York City).

Purchase your Fall Discount tickets here!

http://tvotnyc2015.eventbrite.com

http://www.thetvoftomorrowshow.com

 

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