[itvt] is pleased to present an audio recording of the TVOT 2015 keynote by Albie Hecht, General Manager of HLN. The keynote was described in the show brochure as follows:
"Albie Hecht is leading HLN's efforts to transform itself into what it terms 'the first all-screens home for the best social news and lifestyle content in the world.' And it seems that the network's strategy of targeting an audience of 'Millennials and the Millennial-minded' is already finding success: over the past year or so, it has attracted a younger viewership by three years in its median audience age, and is enjoying improved ratings among the 24-54 and 18-49 demographics.
In this keynote presentation, Hecht will explain how HLN is reinventing itself as a social and participatory network that appeals to Millennials and other younger viewers by--among other things--encouraging viewers to interact with its programming, developing specific content for each of the platforms frequented by those viewers, and sourcing not only stories but on-air talent from social media. In addition, he will cast light on television's re-emergence as a third screen."
TVOT Web site
Tickets to TVOT NYC 2015