"Content over Distribution: Fluid Audiences and How to Reach Them" at TVOT NYC 2014
[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "Content over Distribution: Fluid Audiences and How to Reach Them" The session was described in the show brochure as follows:
"TV today is just video, and audiences don't care about the first screen or the second screen; they care about the Best Screen Available (BSA). What does this mean for broadcasters and how they package and value their products to serve brands? And how do brands retool their advertising roster and business to ensure that they are continually chasing maximum reach and ROI on their spend?
B.Bonin Bough, Head of Global Media at Mondelez (33rd-largest media buyer in the world), sits down for a fireside chat with Ashley J. Swartz, CEO of Furious Corp, to discuss why, despite the fact that the business of TV and TV advertising is harder than ever, it is still a winner."