[itvt] is pleased to present an audio recording of the TVOT NYC 2014 session, "From Wholesaler to Retailer: Making Unbundling Work for Content Owners." The session was described in the show brochure as follows:
"In addition to providing a reliable income to content owners, MSO's (and virtual MSO's) take on a role of selling and servicing individual customers--in effect a retail business model. One of the implications of the Great Unbundling and of content owners going 'direct-to-consumer' is that those content owners are entering the retail marketplace and will need to be able to handle all of the technical and operational issues that come from that decision. Moving video content from a server to any screen is only part of the challenge--a complete digital media supply chain for an unbundled world needs to encompass sophisticated cataloging, commerce and customer service operations, as well as the basics of having a solid media distribution infrastructure and user experience.
This session will focus on what it takes to add a working content retailing capability to a formerly 'wholesale-only' content business, zeroing in on the biggest gaps in supposedly 'end-to-end' media platforms and looking at the key requirements of standing up a working media store." Panelists included: