Keynote by David Lyle, CEO of National Geographic Channels, at TVOT NYC 2013
[itvt] is pleased to present an audio recording of the TVOT NYC 2013 keynote presentation by David Lyle, CEO of National Geographic Channels. The session was described in the show brochure as follows:
"David Lyle, CEO of National Geographic Channels, will cast light on his company's new television strategy, including its digital-/interactive-/social-TV plans--showing how that strategy is rooted in NatGeo's history and remit; how it responds to the company's current-day position in the market; and how it will likely evolve going forward. Among other things, he will show how the company's stable of interactive-TV shows--which include the highly successful series on neurobiology, 'Brain Games'--use interactivity and social media to improve audience engagement, both during scheduled broadcast and between episodes and seasons. Following his presentation, Lyle will take questions from the TVOT NYC 2013 audience."