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Radio [itvt]: Presentation - The Anatomy of a Companion App.

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Tracy Swedlow

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The TV of Tomorrow Show 2012 - San Francisco

Rebecca Rusk Lim, VP of Interactive Experience, Audience & Multiplatform Technologies, at Turner Broadcasting, will provide an in-depth overview of the creative lifecycle of several recently launched entertainment-companion applications. The focus will be on user-centered design to create value for viewers while they interact with the apps before, during and after the show. The presentation will highlight how to find the right balance while the viewer is on two screens at once and how to enhance the entertainment experience, and will review fundamental building blocks for the best interaction. Rusk Lim will also share some real-life examples of usability best practices.