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S-Curve CEO, Steve Greenberg, on Andy Grammer's New Interactive Music Video

  • Broadcast in News
Tracy Swedlow

Tracy Swedlow


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In this recorded episode of [itvt]'s talk radio show, "Radio [i]tvt," Steve Greenberg, founder and CEO of S-Curve Records (the record label responsible for "Who Let the Dogs Out," and "Stacy's Mom"), discusses the recently released interactive music video for S-Curve artist Andy Grammer's single, "Keep Your Head Up." The video, which is distributed through Vevo, is powered by technology from Interlude, an Israeli company in which S-Curve holds an equity stake. It invites viewers to "choose from hundreds of potential scenes and outcomes to create the perfect video," and allows them to share their handiwork with their friends via their social networks. See the video here: http://itvt.com/clicktv/7447/music-video-andy-grammers-keep-your-head