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TVOT Live - Maven Networks' Kristen Fergason, VP of Marketing

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Tracy Swedlow

Tracy Swedlow

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Maven Networks recently launched an advertising platform, dubbed simply the Maven Internet TV Advertising Platform. The company touts the new platform as introducing a series of new, non-proprietary formats that are significantly more engaging than pre-roll ads (the currently dominant form of broadband video advertising), make for a better user experience, and deliver higher-value ad units for advertisers. Kristen talks with itvt.com editor, Tracy Swedlow, about their work and why ITV advert

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